At IKEA Marketing & Communication AB (IMC), we are responsible for strategising, planning and developing global marketing and communication for IKEA businesses and the IKEA product range and we are as passionate about Marketing & Communication as we are about range and home furnishing. We’re constantly searching to find new ways to become better. We have a passion for making great content and experiences, and we aim to be the best marketing and communication partner for the whole of IKEA.

The outside world has changed with conflicts and tension, climate change, inequality, inflation. Inside IKEA things have also changed, with rising costs and lower volumes. These are challenging times, and we like challenges. You will be important in our journey where we have decided to spearhead the IKEA marketing and communication agenda enabling both growth and a stronger IKEA brand, by leading through focused strategy, plans, business & creativity.

As Content Manager, you will with a curious mindset lead a team of senior communication professionals accountable for development of world class content that both attract new consumers and engage existing customers in IKEA to our amazing offer of home furnishing products and solutions that truly improve life at home! You have a passion for exceeding customer expectations through marketing and communication assignments both on a global common level as well as assignments requested throughout the IKEA ecosystem.
Some of your main tasks will be:

• Lead and steer the amplification content assignments delivering to the IKEA marketing and communication Strategic plan and long-term ambitions, as well as the current and future demands of the IKEA communication delivery plan and digital transformation roadmap
• Lead and steer the on-request assignments for IMC
• Lead a team that defines, assigns and follow-up the amplification assignments (content, solutions, and customer experience journeys) and on-request assignments.
• Lead and manage co-workers in creating an inclusive, engaging and future-oriented learning environment that supports a continuous competence development and entrepreneurial spirit
• Assign and follow-up the holistic amplification assignment agenda as well as on-request assignments
• Lead portfolio management; securing amplification and on-request assignment quality, time, and budget
• Secure range priorities and product selection in close collaboration with CBR and M&C Planning
• Market interaction; securing successful implementation of the amplification and on-request deliveries
• Define and prioritize amplification assignment business needs into digital capability development
• Stakeholder engagement; CBR Range Areas, IMC, IKEA Franchisees (retailers) for all attract and activate communication
• Develop and explore future setup and solutions for sustainable growth

You have an extensive experience in IKEA global and local marketing & communication and deep understanding of our customer journey and how people consume & experience marketing and communication. You have developed and implemented global communication and brand communication on multiple digital platforms for large business/brands within Media or Retail industries. You are passionate about people, business and creativity – and believe they all need to come together to create true impact!  You bring with you deep understanding of IKEA Concept and strategies, the IKEA Brand, including IKEA Brand values, copy and visual identity, and tone of voice.

Your values-based leadership, leading by example every day, staying close to your team, and knowing your business are pre-requisites to lead, build and develop the global communication for IKEA businesses and the IKEA product range.  You have a development mindset, and you are comfortable exploring and not having all the answers. Leading with trust and give space for people to take own initiatives comes naturally to you. At the same time, you can give clarity, direction and you are confident taking both easy and challenging decisions.

To simplify and have good speed in the recruitment process, you apply for the role by uploading your CV in Smart Recruiters, including your answers to these two questions (no motivational letter needed):

• What do you believe is your contribution to this position?
• What values and strengths will come through in your leadership?

Please keep your answers short and concise.

Everyone is welcome to apply. The candidate with the best competence for the role will be selected. If equivalent competence, candidates from IMC will be prioritized. Last application date is 15th of January 2023  We will have an ongoing selection and interview process and will close the recruitment when we’ve found the candidate for this role.
Questions about the recruitment process can be answered by  Recruiter, Marie Sandman on +46 76854539. If you have any questions regarding the position, please contact the Deputy Strategy & Plan Manager Caroline Hjertström or Strategy & Plan Manager Mattias Jöngard

Looking forward to hearing from you!