Publicis Groupe Japan Office

Summary

•  Understands both global brand DNA and local consumer insights in order to unlock growth for assigned brands.
•  Capable of translating a business goal to a desired human action. Finds a human hook to unlock potential solution spaces by understanding the reasons people are not doing it today.

Responsibilities

• Development of brand strategies, writing creative briefs, guiding development and presentation of creative work.
• Development of a customer journey and a go-to-market blueprint that identifies communication tasks and touchpoints.
• Design and implementation of research projects to address client business issues, gain insight into target audiences, testing ad concept and to understand effectiveness with post campaign analysis.

• Is familiar with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge.
• Has talent for abstract thinking, spotting trends and patterns, curiosity and insight into human behavior, an instinct for popular culture, and an understanding of creative work are critical.
• Ability to work directly with clients and develop relationships accordingly on behalf of the agency.
• The ability to work across different groups and disciplines is key to their success, as is their judgment in pushing the work, elevating the ambition of a brand.