Beacon

ABOUT US

Beacon was born in 2001 as the fruit of a strategic alliance between different complementary companies of Publicis Groupe and Dentsu, offering the best of east and west with scale to the Japan Marketing and Communication market. Since then, we have been escorting global brands to expand their footprint in Japan, providing them with a holistic approach to their business issues. Our expertise involves matching and balancing the DNA of global brands and local consumers’ behaviors and habits.

JOB POSITION:

Community Manager, Social Strategist (Rank to be decided according to skills & experiences)
 

OVERVIEW: 

We are looking for social media experts who will partner with social analysts, account managers, and content experts who work on global accounts, such as a mega-star fashion brand or one of the most cutting-edge car brands & more. They need to be social by nature, understand the paltforms and able to keep up with the ever changing environment of social.   The roles given below are crucial throughout all our business cycle, from the new business acquisition (Line especially), managing & retaining, to the greater customer success, aligning with a client’s business challenges with industry expertise to demonstrate compelling strategies, plans, and solutions for clients, with our team.

KEY RESPONSIBILITIES

Community Manager/Social Strategist

●        Assist with creation, conception, and presentation of social media strategy, integrated marketing campaigns managing, and growing brands presence through Twitter, Facebook, Instagram, LINE etc.

●        Manage the distribution of organic content on owned social channels & provide live coverage at key events throughout the year

●        Able to create content plans and ideas for social in a fast-paced environment.

●        Manage influencer marketing, social led event planning, content partnerships etc

●        Participation in shoots for social content to ensure the short list is executed

●        Community management – User Interaction with specialized software and related tools

●        Respond to comments when appropriate, in order to foster a positive community

●        Produce social media listening by using measurements tools and engagement reports for internal and external teams. Gather insights to inform campaigns

●        Summarize insights and conversations to create actionable, client-facing reports that lead to optimization.

●        Ideal - is able to use photoshop skills and video skills when required to create content.

If you are more than the above, you could be Associate Social Media Account Director.

You will need

a minimum 5-6+ years related experience, including time working in the social media in Japan.

·        Knowledge of all the major social platforms including, but not limited to, Facebook, Twitter, LINE, YouTube and Instagram. Knowledge of how social fits into digital landscape is a plus.

·        Strong team management skills, ensuring the team is supported and clear about the campaign & always-on aims and their roles in achieving this.

·        Strong client management skills, meaning the client is confident in the consultancy provided; work is delivered on time and to a high standard; targets are reached.

·        Strong strategic thinking with ability to plan campaigns, manage day to day tasks while still considering long term aims and targets.

·        You will be interested in the latest paid techniques across social media and have experience in planning paid campaigns, with a focus on Facebook, Instagram and Twitter.

·        Ideally can lead a team and constructively advise them on how to do social better for clients.

·        Be familiar with Business Manager and Ads Manager to set up and optimize paid social campaigns.

·        Have good understanding of the influencer marketing landscape.

·        Can support the Head of Social in growing the business and the team, whilst taking care of key growth accounts.

WHAT’S ON OFFER:

ü  This is your chance to be creative and make the world a more interesting place.

ü  You will have an exciting job in a young, fast-growing, dynamic team in a well-established well-respected global agency.

Additionally, you can expect:

●       A diverse and international team with different nationalities

●       Trendy office located in Meguro with an easy-going atmosphere

●       An entrepreneurial environment that encourages everyone to take initiative and experiment with new ideas

●       The fun part! At Publicis Groupe, we have several Committee Teams planning everything from work-life balance activities, sports clubs to International Food Festivals, Friday Drinks, Talk-shows, Game Nights and Boot Camps!

●       And there’s more! Paid holidays, holiday allowance and the Summer & Winter Hours program where all the employees are encouraged to leave the office at 3 PM in order to enjoy outdoors, with friends or family!  

●       And never forget, we are head to toe in love with gender equality. Look across the leadership team, women are absolutely highly evaluated in our company. We understand women and girls, - whom we respect and support fully!

●       Diversity and inclusion! At Publicis, we are labeled and branded by how we are all different but come together as one! If you have not heard of our great reputation among the clients and in the ad industry yet – here is your perfect chance to take a peek through a casual chat with the hiring managers!

Key Requirements:

•          Native level Japanese, capable in copy-writing to nail different tone of voices

•          Been managing content/communities, familiar with social media listening, content publishing, and website analytical tools

•          LINE branded channel management; and Twitter, Facebook, Instagram, YouTube.

•          Skill sets of Microsoft Office.

Great to have:

•          Relevant years experiences in ad agency, strategic proposals.

•          Experience of leading / contributing to business acquisition from LINE or social perspective. 

•          Very basic Adobe CC skillsets (Photoshop, Illustrator etc.) would be highly plus.

•          TONARIWA / DialogOne or any other LINE solution experiences would be highly plus.

REASON FOR VACANCY: New headcount(s)

REPORTING LINE: Social Media Director (None Japanese)

EMPLOYMENT TYPE: Permanent

JAPANESE LEVEL REQUIRED: Native level

ENGLISH LEVEL REQUIRED: Flexible

INTERVIEW PROCESS:  about 2 weeks to 1 month from initial phone screening to offer stage