Brand Strategy Intern
- Intern
Company Description
LaneTerralever encourages a culture of independent thought, innovation, and problem-solving – finding great solutions to new challenges. We are extremely motivated but have a great respect for work-life balance. We’re not big on egos and attitudes – we’re all here to learn from each other, create amazing work for our clients and to help shape the industry we work in. If you want to work for a firm that honors your experience, integrity, and passion for the business, then we are the company for you.
LaneTerralever uses a flexible approach to work planning that gives each team member the opportunity to learn new skills, grow, and contribute outside of their primary discipline. Under this system, team members will periodically be invited and supported to broaden their capabilities based on other interests they may have.
Job Description
The Brand Strategy Intern will be responsible for researching clients, industries, competitors, audiences, summarizing secondary research, helping to draft, code, monitor and analyze surveys and quantitative research, scheduling for stakeholder and focus group participants, writing creative briefs, draft personas and profiles and support brand workshops. The ideal candidate will be inquisitive, a natural question asker, can be both a big thinker and someone with a good attention to detail. The Brand Strategy Intern will work alongside our VP of Strategy but can also be expected to lend support for content and marketing teams to achieve client results.
Essential Duties and Responsibilities
Analyze the results of a market survey
Create a review of a set of competitors
Review and write a secondary research summary
Create a stakeholder/focus group schedule
Write a creative brief
Program a quantitative survey
Create a quantitative survey results summary
Develop quantitative survey analysis
Draft personas/profiles from existing research
Prep for a brand workshop
Qualifications
The ideal candidate should meet the following criteria:
Very strong verbal and written communication skills
A hunger for learning and the ability to perform independent research to solve problems
Comfortability in Keynote, Google Slides and Sheets
A working knowledge of general marketing and research practices
Ability to thrive while working on multiple projects with strict deadlines
Ability to work well with all teams across the agency while demonstrating LaneTerralever’s company values at all times
Commitment to completing work on-time that meets or exceeds expectations of quality
Additional Information
If you are applying from outside the Phoenix area, please outline your relocation plans and your availability to interview locally. All applications will be handled with discretion and confidentiality. Must be authorized to work in the US without sponsorship. No phone calls or agencies, please.
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.