Social Growth Manager

  • Full-time

Company Description

Fundamentally Games is reimagining publishing for living games. We focus on helping game developers with bringing their games to live and managing the live operations to scale their game. Our engagement-led strategy aims to scale games faster by getting more players, doing more things, more often and for longer.

We’re a small but growing team, and we value work-life balance, so we have flexible working policies in place, subject to a few conditions and the requirements of projects you may be working on of course! Firstly, we all work from home (or from a local hot desk) and meet up in person a few times a year – usually in London. We have flexible working hours to support our team to be able to do their job around their personal commitments. For example, if you have kids, you can work between the hours your children are in school, or if you’re full time you can do more hours a day and only work 4 days a week. We also let you work on personal projects and actively encourage you to take part in game jams or other industry events.

Job Description

This is a role for someone with 3+ years experience in social media marketing and strategy. The ideal candidate is someone looking to grow into a lead position that has a profound impact on the lifecycle of each game. You are passionate about building social media engagement and communities. You do not need to have worked in the games industry but you must be passionate and knowledgeable about games and game communities. As we all work from home, you need to be great at communication and self-disciplined.

Your role will be to grow and operate communities across multiple games, both in game and on social platforms. You will also be responsible for ensuring that daily, weekly and monthly activities are effective and well communicated. You will work within the marketing team, and be involved in defining and delivering against strategy and KPIs.

You will be working from home, but you must be able to come to London or other UK locations, maximum once a month, and depending on how far away you live, you may need to be available to stay overnight.

The position will include training as required for the role itself as well as support for personal development and will enable the candidate to expand their skills in their areas of interest.

Your responsibilities will be varied, but will include:

  • Manage the process to grow and drive deeper engagement for multiple game communities through the following elements
    • Scheduling, activating and messaging in game activities
    • Scheduling, activating and managing social media channels including (but not limited to) Discord, Twitter, Facebook, Tiktok, Twitch
    • Writing copy and image/video asset briefs to deliver messaging
    • Positively engage with players and creators across all channels and stores in a timely fashion as a representative of Jetpack Collective and our games 
    • Responding to player and creator issues systematically as part of the triage process and under SLA terms acting as first line support
  • Define, monitor and deliver against ongoing KPIs based on community activity data and sentiment analysis, with data analyst support
  • Grow and manage a team of community and influencer managers
  • Work closely with the marketing team, as well as other internal and developer teams
  • Engage with marketing planning to maximise the effectiveness of the release of each event, promotion, content, feature for the games
  • Build templates and deliver assessment and planning for games through their lifecycle 
  • Build relationships with players, creators and developers that help push our games authentically and make our communities stronger
  • Monitor, analyse and report to management and developer partners on all community and social activity, and use findings to implement a process of continuous improvement

Qualifications

You must:

  • Have an demonstrable understanding of social media marketing
  • Experience with games communities, either from a role within the games industry or as an active member
  • Ability to communicate confidently and effectively, both verbally and in writing
  • Collaborative approach to work
  • Pro-active and creative approach to projects and content
  • Confident working in a fast-paced environment and able to react positively to change
  • Ability to accurately report and monitor feedback
  • Fluency in spoken and written English
  • Willing and able to travel to industry events and conventions
  • Comfortable and willing to participate in live streaming
  • A passion for video games and video game culture
  • Good understanding of most social media channels
  • Experience writing reports and documentation 

It would also be great if you have some of the following:

  • Understanding of LiveOps
  • Knowledge of streaming software (OBS) and hardware
  • Content creation/design ability
  • Paid media experience
  • Team management
  • Project management
  • Second European language

You should have the following experience:

  • 3+ years of experience working in social media marketing or associated role, within a B2C environment

 

 

Additional Information

  • Salary: £30-35k per annum
  • Start date: ASAP
  • Hours: Full time
  • Location: Work from home
  • Please note that you must be UK resident