Pereira O’Dell is a full-service agency with offices in New York and San Francisco and is
recognized as one of the most innovative and creative firms in advertising. Our client work has won 3 Emmys, hundreds of advertising awards and has been made into two feature films. The agency has been named to Ad Age A-List multiple times and was named by Fast Company as one of the 10 most innovative companies in advertising. Pereira O’Dell’s client roster includes MINI Cooper, Adobe, IHOP, General Mills, ABInBev, Zelle, Timberland, Fifth Third Bank, Intel, The Cheesecake Factory, Rakuten and The Central Park Conservancy.

POSITION SUMMARY 

The Associate Director, Social & Media Analytics is responsible for taking a transformative approach to data sets (from paid media, paid and organic social, client sites/landing pages, and individual campaigns) to uncover actionable insights and recommend additional data-­driven strategies. This role is also responsible for the development of forward-­thinking insights derived from this data, social listening tools, etc. to guide paid + organic media strategies and creative approaches. This person will work with account leads and department heads on further developing the vision and offering of the Insights + Analytics team, and will oversee 1 - 2 direct reports. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

● Identify and ensure alignment on key performance Indicators across account leads and clients

● Develop and execute monitoring and measurement plans based on objectives and agreed­ upon KPIs

● Oversee the process of gathering data from third ­party tools as well as owned channels and native platforms to generate ongoing performance reports 

● Analyze data sets (media, social media, etc.) to pull actionable insights and help evolve the overall strategy alongside analysts

● Track community conversations through social listening to identify key influencers, areas of opportunity, content trends, brand sentiment, competitors, and general community insights

● Take on a lead, client-facing role in responding to all things measurement + analytics including presenting reporting and proactive measurement plans

● Monitor and track discussion topics for management team; prepare weekly/monthly reports to update staff/clients on predetermined metrics; proactively monitor brand and relevant themes/news stories within the blogosphere and provide suggestions for timely content, assets and conversations within brand communities 

● Use online listening, supplemental research and daily community learnings to provide insights for improving programs and enhancing program successes 

● Contribute to the evolution of brand, communication, and social strategies and communicate insights gathered to the assigned Account and Creative teams.

● Partner with Media to synthesize measurement efforts for paid online media placements with social media monitoring and paid and organic  analytics

OTHER DUTIES AND RESPONSIBILITIES 

● Partner with Brand/Media/Comms Strategists and Account Managers to communicate the value of social media monitoring and analytics to clients

● Lead efforts in developing an online dashboard for clients to view measurement against the defined key performance indicators 

● Participate in new business initiatives as deemed appropriate by the Director of Media, Strategy Directors, and Chief Creative Officer

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES 

● 5-7+ years of professional work experience at an interactive, advertising, marketing, media, or technology company (agency preferred).

● Must have a background in analyzing data (site, media, social media) and generating reports, as well as using social listening and monitoring tools to derive insights.

● Ability to translate your research & observations into clear, insightful and visually stimulating presentations that tell a compelling story. 

● Strong analytical thinking. Must be able to produce data-­driven strategies.

● Experience with Tableau, Google Analytics and/or Adobe Analytics (Omniture), MMM / Bayesian MMM modeling highly preferred

● Experience with Netbase and other social listening tools, Fivetran, and BigQuery preferred

● Excellent written and verbal communication skills with ability to present ideas and information clearly; keen eye for detail also required. 

● Collaborative team player able to integrate with a diverse, talented team.

Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors. 

All your information will be kept confidential according to EEO guidelines.