LaneTerralever encourages a culture of independent thought, innovation, and problem-solving – finding great solutions to new challenges. We are extremely motivated but have a great respect for work-life balance. We’re not big on egos and attitudes – we’re all here to learn from each other, create amazing work for our clients and to help shape the industry we work in. If you want to work for a firm that honors your experience, integrity, and passion for the business, then we are the company for you.

Our digital media team is an integral part of our newly created Growth Marketing department. Within this team you’ll have a direct and tangible impact on both our clients’ and your success. Candidates that bring a positive attitude and a desire to be in the thick of things is a must for this role.

LaneTerralever’s Growth Marketing department is adding a Digital Media Buyer to our growing team. This person will be a critical member of our department as both an individual contributor and a thought leader in the agency. The position offers a growth path into a management role as we continue to build out the team.

The candidate we are looking for will exhibit these proficiencies and behaviors:

• You can be handed a flowchart for existing campaigns and manage all the campaign line items listed, including a mix of paid social, search, programmatic display, retargeting and native ads
• You feel confident planning and buying with multi-million-dollar annual budgets and also provide the same level of care to clients with $500 monthly budgets
• You understand the dynamic nature of an ad agency and can adapt quickly to changes, while still thinking strategically with a longer-term focus
• You are confident you know the advertising industry acronyms from IAB to GTM to CPL, but more importantly, can explain these things in plain language to clients and team members
• You can build a winning media plan and present it in a precise and persuasive manner that gets passionate buy-in from both clients and team members
• Your superpower is optimizing campaigns to meet and exceed client business goals

General Estimates of Time Spent:        

• Planning (35%)
• Buying (40%)
• Reporting/Analytics (25%)

Things you’ll do:

• Research, plan, and execute integrated digital media plans and campaigns
• Work across various industry verticals, learning the nuances of each and tailoring your strategies for each client
• Provide fact-based, data-backed POVs on changes within the digital media landscape
• Support the Account Services and Business Development teams by using your subject matter expertise to build insightful, pitch-winning decks
• Perform extensive market research to evaluate target audience and preferred delivery methods
• Participate in all interactive assignments which includes strategy and planning for programmatic buying (display, rich, video), social media buying, and search engine marketing
• Assist in the identification and qualification of digital media vendors for client strategies. Build strong relationships with these partners by communicating and collaborating frequently
• Facilitate key meeting setup, scheduling and conference reports
• Ensure that all campaigns are running as planned, pacing correctly and with the proper creative message
• Monitor accuracy of ordered media and digital campaigns
• Resolve discrepancies in a timely and accurate manner
• Prepare weekly, monthly, and/or quarterly reporting as needed by client
• Manage personal work capacity (i.e. be accountable for your commitments) through internal project management platform
• Lead training and certification efforts for teammates across the digital ecosystem
• Promptly communicate inter-departmentally
• Collaborate with and provide support to traditional media department as needed

• Experience in digital media planning/buying/campaign management across all major channels (Programmatic, Search, Social)
• Strong public speaking and presentation skills
• Excellent organizational, verbal and written communication skills
• Intermediate-level Excel skills (Pivot Tables, Lookups, etc.)

Awesome-to-haves:

• 1+ years of experience working at an ad agency or ad tech vendor in a brand-side digital media role
• Experience creating or updating Google Data Studio Dashboards
• Formal digital marketing certifications
• Strong relationships with vendors/partners

All applications will be handled with discretion and confidentiality. Must be authorized to work in the US without sponsorship. No phone calls or agencies, please.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.