Messaging Lead

  • Full-time

Company Description

Animal Think Tank’s mission is to support the building of a broad-based anti-speciesist movement that has the power, resilience and longevity to ensure all individual animals have their rights to life, liberty and the security of person protected in UK law and embraced by society. We aim to achieve this by organising and mobilising people to engage in constructive work and nonviolent civil disobedience. Alongside this, we aim to assist the strategic direction, capacity and innovation of the wider movement, seeding any needed organisations, and supporting the many others working towards Animal Freedom in their own diverse ways. Our main areas of work include: Movement Building and Unity; Anti-speciesism; Strategy; Narrative Framing; Organising Structures; Culture; Nonviolence; Leadership Development; and Training.

Job Description

To read the full job description click on the link below

https://writer.zoho.eu/writer/open/bakiv340e9db02a3a4f5a9af0baf1cecf9f90

Summary

Purpose

As Animal Think Tank's Messaging Lead, you'll be helping unite the Animal Freedom Alliance behind narratives that inspire and mobilise everyday people to achieve key milestones for Animal Freedom. To do this, you'll offer well-researched and tested communication tools, ensure campaigns are framed well and their action logic tells a persuasive story, as well as help to build expertise in Story-based Strategy within the Alliance.

About the Role

This full-time, Lancaster-based role will be highly creative and dynamic. Working alongside our Narrative Lead and Narrative Research team, you'll undertake innovative messaging and narrative research, and use this to inform Alliance campaigns to ensure they're as persuasive and memorable as possible.

- You'll research the messages, stories and narratives of other social justice movements and analyse their use of language, framing, metaphors and visual strategies. 

- You'll collaborate with other freedom movement campaigners and communicators to develop messages and stories to inspire and mobilise different segments of society.

- You'll design systems to embed key messages, stories and narratives into the Alliance.

- You'll create and deliver messaging and narrative trainings for the Alliance, to help build its capacity for Story-based Strategy.

- You'll build and lead a messaging team that can support Alliance national actions for Animal Freedom.

Additional Information

Please take 2 minutes to fill out our feedback form as part of your application:

https://forms.gle/CKTqbbHP5vL5rpg47