Analyst, Consumer Insights

  • Full-time
  • Career Site Team: Client Service & Sales

Job Description

About this job

NielsenIQ’s Consumer Insights practice specializes in designing tailored research solutions to solve complex business problems. As a part of the Consumer Insights team, you will be working with some of Taiwan’s biggest brands to make an impact across a diverse range of industries, including FMCG, retail, automotive, and more. In your role, you will manage bespoke research projects spanning a wide variety of research approaches – ranging from traditional research methodologies through to using next-generation research tools. You will also conduct research covering key strategic areas, such as brand and advertising, customer experience, and pure customized-research.  

 

At NielsenIQ, you will also have our wide product portfolio and data sets at your fingertips that can be used to provide a comprehensive view of how consumers think and how they behave. If you have a passion and curiosity for consumer insights, an aptitude for problem-solving, and a desire to expand your analytical skills, then we would love to hear from you!  

 

Responsibilities

Project management 

  • Serve as the main gatekeeper for assigned projects (averagely take care of 2-4 projects simultaneously) 
  • Work closely with various departments in projects deliverables, ensuring guidelines are followed according to project plans 
  • Provide clear instructions to project members and conduct quality checks on their output 
  • Able to accommodate changes to the project requirements and execution when necessary 
  • Able to work within given deadlines and find solutions to close the gap, if needed 
  • Ensuring project deliverable is of high quality and client  satisfaction are met 

Analysis & reporting 

  • Able to understand from clients’ business perspective and follow up closely on clients’ needs on every research projects 
  • Prepare quality presentation and reporting for clients 
  • Ensuring all data used are answering to clients’ business needs according to NielsenIQ data and marketing principles 
  • Provide actionable recommendations for clients that can impact/influence on their business strategies/needs  

You will play an essential role in managing research projects from start to finish; supporting the Senior Manager on research design, analysis, reporting through to presenting findings to clients. We will arm you with the best in market research skills and capabilities, through on the job coaching and structured training. You will also be given access to our full range of data and analytics solutions. Whilst we love surveys, we also have plenty of other data to quench your curiosity and wow your clients. 

Qualifications

  • Bachelor or Master’s degree in Business Administration/ International Business/ Marketing/ Economics/ Applied Mathematics 
  • A self-starter, detailed oriented, result-driven mindset, sensitive to numbers 
  • Good time management especially meeting external deadlines 
  • Good communication skills in explaining the key takeaways & methodology of the thesis 
  • Familiar with quantitative research methodologies would be an advantage
  • Proficient in Microsoft Excel & Powerpoint and/ or Google Spreadsheet & Slides 
  • Good client service skills and able to communicate and write effectively in English and Mandarin 

Additional Information

About NielsenIQ 

We’re in tune with what the world is buying. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.  

We like to be in the middle of the action. That’s why you can find us at work in over 90 countries. From global industry leaders to small businesses, consumer goods manufacturers to retailers, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. Become part of NielsenIQ at: careers.nielseniq.com 

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

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