Pereira O’Dell is a full-service agency with offices in New York and San Francisco and is
recognized as one of the most innovative and creative firms in advertising. Our client work has won 3 Emmys, hundreds of advertising awards and has been made into two feature films. The agency has been named to Ad Age A-List multiple times and was named by Fast Company as one of the 10 most innovative companies in advertising. Pereira O’Dell’s client roster includes MINI Cooper, Adobe, General Mills, ABInBev, Zelle, Timberland, Fifth Third Bank, Intel, The Cheesecake Factory, Rakuten and The Central Park Conservancy.

The Media Planning Supervisor is the day-to-day steward for strategic, creative, and sound media thinking and execution for their clients. They will build and present media recommendations, manage day-to-day media strategy and implementation across their accounts, and collaborate closely with Brand Strategy, Communications Strategy, and Creative to create the best possible execution plan according to the strategic vision for a campaign. 

They should be great at considering the whole picture to make sure every channel works together to create the most powerful consumer experience and delivers against client goals. 

Job responsibilities include setting overarching media strategy for clients, using tools and data to develop plan recommendations, managing the contracting and implementation of approved media buys, managing ongoing buy maintenance and reporting, and managing billing reconciliation. This role will also help guide and manage junior planners as assigned to them, ensuring their training and skillset growth.

This opportunity is for our San Francisco office, with option to work remotely from another West-Coast market. 

Duties and Responsibilities:

• Function as the day-to-day contact for your brands when they are looking for answers to any campaign execution or performance questions, partnership direction, POVs and project updates as requested

• Develop strategic, thoughtful cross-channel media plans that are built with our clients’ goals in mind

• Determine KPIs and solid measurement action plans to track and improve campaign effectiveness and overall success

• Manage and assist in the analysis of cross-channel media data, build reporting, and provide insights for optimization

• Develop and present plan optimization recommendations based on insights

• Develop/maintain relationships with media partners 

• Oversee the tracking of account spending and collaborate with Finance to maintain up-to-date billing trackers

• Keep up to date with the latest media trends, providing POVs when applicable

• Act as a thought-leader within the agency for new ways of thinking about media and performance- presenting a strong POV and actionable ways to lean into trends and emerging platforms

• Oversee development of contracts and insertion orders, with extreme attention to detail

• Maintain vendor contacts for media kits and rates needed for strategy development

• Lead the media planning, measurement, and performance process for your assigned clients, including initial research, media strategy development, RFP process, plan development and presentation, and measurement action plan development and execution

• Manage trafficking and Q/A of all digital creative within ad server technology

• Manage vendor billing reconciliation

• Provide management and oversight to Junior Media Strategist(s)

• Initiate meetings with publishers in the effort to keep updated on industry trends

• Support managers on other various projects and tasks as requested

Requirements and Desired Skills:

• Bachelor’s Degree in Advertising, Marketing, Communications, or a related field

• 5-6 years in media planning and buying in an agency setting working in the online space on national brands

• Experience and skill using common media tools: Simmons/MRI, Google Campaign Manager (DCM), Social Platforms (Facebook, Twitter, etc.)

• Experience in the development and execution of measurement and reporting for campaigns

• Experience using Comms Point, ComScore, and Global Web Index a plus

• Experience planning and buying digital and social required; experience in offline channels (i.e. print, OOH, broadcast) preferred

• Experience in entertainment, sports, or other fast-paced, brand-driven categories preferred

• Voracious curiosity, (asking why? and what next?) and the ability to make lateral leaps in thinking 

• Excellent oral, written, and presentation skills

• Analytically strong with proven ability to demonstrate data interpretation capabilities

• Entrepreneurial and solutions-oriented philosophy

• Strong organizational skills

• Ability to manage multiple projects at once

Additional Information:

Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors. 

All your information will be kept confidential according to EEO guidelines.