At Spear, our mission is to help dentists and their teams pursue and achieve “Great Dentistry.” Spear drives dental practice growth by advancing our clients clinical skills, improving their practice management capabilities and enhancing the patient experience by leveraging both our deep dental expertise and our technology forward solutions. We offer holistic solutions that include a full learning management system, a practice consulting service supported by a robust analytics platform and industry experts, and patient engagement tools that complement the normal workflows within a dental practice. In addition, we deliver live, collaborative education led by the brightest clinical and business minds in dentistry through virtual seminars and events, as well as through hands on learning opportunities at our state-of-the-art campus in scenic North Scottsdale. 

The Senior Marketing Manager will manage a team of Customer Journey Marketers to create programs and campaigns to acquire new customers, retain existing members and drive existing members up the Spear ecosystem into a higher tier membership. 

What you will do: 

• Work with Product Marketing Managers to understand persona and member behaviors, product value propositions and messaging  
• Own the prospect and customer marketing journey to ensure that customers have a clear path to conversion 
• Work in Sales to ensure the Sales and Marketing funnel is cohesive and keeps the customer on track to conversion/retention 
• Work with the Downstream Marketing team to plan and execute programs and campaigns developed by your team 
• Report on Funnel performance regularly 
• Report on program and campaign performance 
• Understand the top reasons for churn and work with your team to develop strategies to prevent customer loss 

Required:

• Bachelor’s degree in Marketing 
• 5+ years in a marketing role with experience managing a team 
• Customer Journey Marketing experience 
• Very strong written and verbal communication skills 
• Ability to plan, organize, and execute projects with little oversight 
• Dental Background a plus 

Skills Needed: 

• Customer Journey Marketing 
• Marketing Strategy 
• Experience with marketing automation software 
• Project management 
• Strong writing skills 
• Strong verbal communication skills 
• Ability to influence cross-departmentally 
• Customer Centric Mindset 
• Omni-Channel Marketing 

What Spear Offers

As the leader in our industry, we rely on the creativity and expertise of our people to deliver the best for our clients. In return, we invest in our employees by offering a diverse suite of benefits. We believe in offering choice and flexibility to keep our employees and their families healthy and happy today forward.

• Great Work/Life Balance - Unlimited time off program along with paid time off for volunteering. We also have shorter meetings times and Core Hours to help support a healthy work life balance for employees in all time zones!
• Comprehensive Health & Wellness Benefits - Medical (including your pets!), Dental, & Vision benefits and a 401k with a generous match. We also offer Maternity & Paternity Leave. Additional benefits include Mental Health Day, and the Maven Maternity & Health Joy apps.
• Company Sponsored Events - Think costume contests, annual Wellness Day, May the 4th be with you, Friday afternoon "Get Giphy With It", team builders, and 5k’s!
• Career Development Pathways - Career development through continuous coaching, training, and on the job learning along with a quarterly review process.
• Remote and Hybrid Work Options - You can work remote, onsite, or anywhere in between! We know great talent lives all over! If you don't live in Arizona and are interested in working at Spear, we will consider each state on a case-by-case basis due to the implications of doing business in each state.
• STRIVE Program - Our peer recognition program that helps us celebrate one another's efforts and accomplishments. We like to recognize and reward the most amazing coworkers around!
• DE&I - We care about each other and have our Spear Collective groups to support this to ensure everyone feels a strong sense of belonging.
• Transparent Communication - We believe in a collaborative and trustworthy workplace with bi-weekly Company Wide All Hands Meetings and weekly 1:1's. We also send out weekly Office Vibe surveys to all employees for insights and feedback - we listen so we can make positive changes!

Spear Education deeply values diversity and what it brings to our communities and our organization. 

Everyone is welcomed here, regardless of how you look, your physical abilities, where you come from, when you were born, what you believe in, how you identify, who you love, how you think, and whether or not you have served.

We seek to create a culture where each person feels heard, supported and engaged in a positive, empathetic way. 

We are allies in, and advocates for, our shared humanity.

All your information will be kept confidential according to EEO guidelines.