Lead Business Systems Analyst

  • Full-time

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

    Job Description

    The Lead Business Systems Analyst (Lead BSA) position is a very hands-on role that requires an organized team player with 8+ years relevant experience. Proven ability to prioritize multiple projects and work in a deadline driven environment. Strong interest in interactive marketing is essential. Outstanding communication & project management skills are a must. Special emphasis is on gathering requirements, analysis, and ability to translate business requirements into functional/business specifications, creating test plans, and developing quality assurance methodologies. Experience within the interactive industry is a plus. Lead BSAs will work collaboratively with Client Services, Custom Development teams and relevant technology team members to ensure accurate and timely delivery of total solution. Lead BSA will report into Manager or Sr. Manager.

    The Lead BSA is responsible for:

    • Leading new multi-channel client installations and integrations
    • Leading client solution / requirements gathering conversations
    • Documenting end-to-end custom solutions for client & development teams
    • Leading client solution scoping calls & other meetings
    • Solution design, scope, and spec document creation
    • Working with custom development teams to ensure accurate & on time delivery of solution
    • Creating project plan & manage to project plan
    • Validating and testing platform setup and configurations
    • Writing test plans for custom solutions
    • Validating and testing custom solutions & reports
    • Providing weekly reports for project status to client & internal teams
    • Primary escalation contact for platform configuration issues.
    • Occasional travel to client location as needed

    Essential Job Functions:

    • Analyzes complex business problems to be solved with automated systems.
    • Provides technical expertise in identifying, evaluating and developing systems, processes and procedures that are cost effective and meet user requirements.
    • Develops and documents system specifications that are aligned to, and based on, business requirements.
    • Configures system settings and options.
    • Plans and executes quality assurance, functional and end to end testing; Coordinates and facilitates user acceptance testing with the end user.
    • Works with developers, system architects and senior BSAs to design and document the details of automated systems and processes.
    • Provides details to developers regarding what should be included in the software, application, or product to ensure it is included for client roll-out/implementation.
    • May provide consultation to users in the area of automated systems.
    • May lead cross-functional linked teams to address business or systems issues.
    • May be internal or external, client-focused, working in conjunction with Professional Services and outsourcing functions.
    • May include company-wide, web-enabled solutions and databases.
    • Provides production support for solutions that are in production.

    Qualifications

    Knowledge & Skills:

    • Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams.
    • Able to assess a situation, receive input from stakeholders, and select a course of action.
    • Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results).
    • Able to create and update specifications/documents, and assess completeness of requirements information received.
    • Able to develop and maintain relationships within the organization and/or with external partners, and understand the unique needs of each partnership.
    • Able to document information effectively through databases, knowledge warehouses, and other shared space.
    • Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes.
    • Able to make proactive recommendations.
    • Able to properly interpret customer needs, and translate into understandable written requirements.
    • Able to develop and document test plans and test cases.
    • Able to understand and support well-reasoned recommendations and decisions to support the business and project teams.
    • Able to work in a dynamic, fast-paced, and often changing environment.
    • As needed, able to serve as a liaison between: developers and users, clients and companies, and management and IT.
    • Excellent drive and initiative, sense of personal accountability.
    • Excellent knowledge of the industry.
    • Excellent organization and interpersonal skills.
    • Ability to execute complex SQL queries.
    • Excellent problem solving skills in order to move toward a project's successful completion.
    • Excellent project management skills.
    • Excellent technical platitude, understanding both business and technical language and ideas.
    • Able to mentor and train less experienced peers.
    • Able to lead a project and solution, in addition to a work-stream within a solution.
    • Able to manage and/or oversee 3 or fewer direct reports.
    • Able to analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams.
    • Strong understanding of the Software Development Life Cycle (SDLC) Process

    Experience:

    • Requires 8 years of related experience.
    • Excellent written and verbal communications skills
    • Strong negotiation skills
    • Strong time management skills
    • Detail-oriented, able to multi-task and prioritize
    • Strong active listening skills
    • Self-starter with a strong initiative
    • Advanced knowledge of Microsoft Word, Excel and PowerPoint
    • Intermediate SQL skills and ability.
    • Ability to interpret project plans.
    • Excellent technical aptitude

    Education:
    Associate’s or Bachelor’s degree preferred. At this level, postgraduate coursework may be desirable.

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