Pereira O’Dell is a full-service agency with offices in New York and San Francisco and is
recognized as one of the most innovative and creative firms in advertising. Our client work has won 3 Emmys, hundreds of advertising awards and has been made into two feature films. The agency has been named to Ad Age A-List multiple times and was named by Fast Company as one of the 10 most innovative companies in advertising. Pereira O’Dell’s client roster includes MINI Cooper, Adobe, General Mills, ABInBev, Zelle, Timberland, Fifth Third Bank, Intel, The Cheesecake Factory, Rakuten and The Central Park Conservancy.

Position Summary

The Brand Strategy team at Pereira O’Dell is tasked with creating and setting into motion the overall behavior of a brand. Strategists must understand every element that impacts a brand’s behavior: culture, consumer, company, category - the entire landscape that affects the communications a brand puts out into market to accomplish its goals. 

The Brand Strategy Director leads the brand strategy development for the brand, working closely with and reporting to the Director of Brand Strategy. They are responsible for brand strategy framework and positioning development, target audience understanding, qual/quant research, and partnering with the research partner on ongoing brand health trackers. Responsible for creative brief development and strategic recommendations. They also look at competitive and category trends to inform strategic recommendations.

This opportunity is for our San Francisco office, with option to work remotely from another West-Coast market. 

Duties & Responsibilities

• Cultural Anthropology - Reviewing and ensuring that the larger brand (strategic and creative) platforms the agency is selling in/working on are future-facing - we’re working with and learning from culture, and advancing it, not following it.

• Creative Resources - Recommend the creative path that best represents the brand at this time. Guide the creative and client teams in terms of creative recommendation.

• Business Analysis - Work to simplify the chaos. A brand challenge is multi-faceted, and yet the best creative solutions are singular in nature - your job is to marry these two realities.

• Consumer Behavior - Find patterns in consumer behavior in an effort to reinforce or redirect how a brand is behaving in market. This means finding new ways to connect, to position, or to operate based on audience information. 

• Client Management - The day-to-day ‘partner’ to our clients. Every interaction is an opportunity to both satisfy a request, and challenge the status quo.

• Technical Execution & Thought Leadership - Guide the agency and our clients in the development of communications, and the understanding of their own research. Author perspectives on communications that have ramifications beyond our clients and our agency. 

Required Knowledge, Skills, and Abilities

• 7 - 10 years of experience in brand strategy at creatively driven agencies

• Track record of motivating ground breaking and award winning ideas

• Experience managing and mentoring other strategists 

• Experience driving brand ideas inside non-broadcast, media neutral environments

• Ability to wear multiple hats in a dynamic, evolving agency

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pereira O'Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors.