LaneTerralever encourages a culture of independent thought, innovation, and problem-solving – finding great solutions to new challenges. We are extremely motivated but have a great respect for work-life balance. We’re not big on egos and attitudes – we’re all here to learn from each other, create amazing work for our clients and to help shape the industry we work in. If you want to work for a firm that honors your experience, integrity, and passion for the business, then we are the company for you.

Our digital media team is an integral part of our newly created Growth Marketing department. Within this team you’ll have a direct and tangible impact on both our clients’ and your success. Candidates that bring a positive attitude and a desire to be in the thick of things is a must for this role.

LaneTerralever’s Growth Marketing department is adding a Digital Media Buyer to our growing team. This Buyer will be a critical member of our department as both an individual contributor and a thought leader in the agency. The position offers a growth path into a media planning role as we continue to build out the team.

The candidate we are looking for will exhibit these proficiencies and behaviors:

·        You can be handed a flowchart for existing campaigns and manage all the campaign line items listed, including a mix of paid social, search, programmatic display, retargeting and native ads.

·        You feel confident buying with multi-million-dollar annual budgets and provide the same level of care to clients with $500 monthly budgets.

·        You understand the dynamic nature of digital media can adapt quickly to changes, while still manage campaigns with a longer-term focus.

·        You are confident you know how to set up campaigns in a variety of platforms including but not limited to: Facebook/Instagram, Google Ads, and various DSPs.

·        You can build insightful reporting decks and potentially present it in a precise and persuasive manner that showcases proper stewardship to your clients.   

·        Your superpower is optimizing campaigns to meet and exceed client business goals.

General Estimates of Time Spent:

·        Setup (20%)

·        Managing/Optimizing (50%)

·        Reporting/Analytics (30%)

Things you’ll do:

• Build and execute integrated digital media campaigns.

• Work across various industry verticals, learning the nuances of each and tailoring your buying strategies for each client.

• Provide fact-based, data-backed rationale for your optimizations.

• Ensure that all campaigns are running as planned, properly paced and with the proper creative message.

• Monitor accuracy of ordered media and digital campaigns.

• Resolve discrepancies in a timely and accurate manner.

• Prepare weekly, monthly, and/or quarterly reporting as needed by client.

• Manage personal work capacity (i.e. be accountable for your commitments) through internal project management platform.

• Promptly communicate inter-departmentally.

• Collaborate with and provide support to traditional media department as needed.

Role Requirements

• Hands-on experience in digital media buying/campaign management within at least one major channel (Programmatic, Search, Social)

• Excellent organizational, verbal and written communication skills

• Intermediate-level Excel skills (Pivot Tables, Lookups, etc.)

Awesome-to-haves

·        Experience working at an ad agency or ad tech vendor

·        Experience creating or updating Tableau dashboards

·        Formal digital marketing certifications

All applications will be handled with discretion and confidentiality. Must be authorized to work in the US without sponsorship. No phone calls or agencies, please.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.