Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6500 employees. 

Saatchi & Saatchi is part of the Publicis Groupe, the world’s third-largest communications group. We are a full-service, integrated communications network, and we work with 6 of the top 10 and over half of the top 50 global advertisers. 

We’re in the business of getting people to fall in love with our client's products and services. We have an unshakeable spirit and unbeatable attitude from day one at Saatchi & Saatchi that Nothing is Impossible.  We believe in creating ideas that can live anywhere and firmly believe that everyone matters. And we think that, when we work as a team, nothing is impossible.

As the agency of record for 9 Toyota Dealership Associations (TDAs) across the country, the Saatchi & Saatchi TDA Group is responsible for communicating local, regional and provincial Toyota vehicle programs to a diverse, multi-cultural consumer base through Broadcast, Radio, Digital, Social Media and OOH experiences.

Each TDA has a Board of Directors that sets the total budget spend for their region over a given year, and shapes and approves communication for that region. They work with the Regional Manager of that Toyota region.

The Saatchi TDA Group works with 9 TDA Boards: Greater New York, Tri-State, Upstate New York, Connecticut, Chicago, Portland, In-land, Denver, & Kansas City.  These regions are diverse in their needs. Some markets are truck-strong, others, sedan-focused. When demand and supply weigh in, this can get even more complex. There are geographic and seasonal nuances involved in most of the customer’s needs, which impacts the communication to their unique audiences.

This role will be involved in all aspects of media including Broadcast, Digital, Social, Radio, Out of Home, and Sponsorships/Event Marketing. We do some truly innovative work across all these vehicles.

We are not a typical agency team and this is not your typical agency role.

There’s no time wasted on pitches. We dedicate all our energy to supporting a local Client and a national brand that is deeply present, respected, and established within the Greater Philadelphia media community.

Big media footprint, major campaigns with 365-integrated ad plans, macro- to micro-marketing: yes, we do all of that. The Client is an industry, sector, and market leader. And we are here to help our Client “win”.

We truly make a difference – and are central to helping our Clients things happen to benefit our communities across the Delaware & Lehigh Valleys.

While, as marketers, or key goal is to support our Client—and serve Clients that truly value the importance to engage customers by working with local philanthropic organizations and cause marketing close to our Clients’ hearts and genuine to their brand.

We maintain a proven track record of combining paid and earned media to drive results for the Client and their business partners.

Always aligned to the Client’s brand and to each individual Client’s unique value proposition, the team works to deliver sharp business results—while reaching the right target with the right message at the right time.

Saatchi & Saatchi Philadelphia are a close-knit group of advertising professionals who work hard and support each other. It’s a true team environment in every sense.

Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit.

We seek to prove Nothing Is Impossible. Every day.

Always aligned to the Toyota brand and to each client’s unique value proposition, the team works to deliver sharp business results—while reaching the right target with the right message at the right time.

Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit.

The TDA Media Planner’s primary responsibility is to work directly with a Regional Media Director to manage media plans for the TRI State Region Toyota Dealer Associations. The Media planner will be involved in all aspects of media including Broadcast, Digital, Social, Radio, Out of Home, and Sponsorships/event marketing. We truly make a difference – and are central to helping our Clients things happen to benefit our communities across the Delaware & Lehigh Valleys. While, as marketers, or key goal is to support our Client—and serve Clients that truly value the importance to engage customers by working with local philanthropic organizations and cause marketing close to our Clients’ hearts and genuine to their brand.

The ideal candidate should be an energetic team player with 3+ years of experience in broadcast/digital planning, strong communications skills, and a passion for media. Familiarity with major media tools/software and Excel proficiency are also required along with strong organizational and analytical skills.

RESPONSIBILITIES:

• Assist in the development of the overall media strategy resulting in the creation of integrated media plans (including comprehensive broadcast and digital approaches) that meet/exceed our retail client’s marketing objectives.
• Contribute in the media plan implementation while participating in negotiation strategies and maintaining a strong relationship with the media buyer(s).
• Ensure regular and complete performance analyses are completed and properly reported in a timely manner on all client media activity; develop/present POVs for recommendations/ optimizations based on performance and data-driven insights.
• Bring energy and excitement around ever-transforming digital initiatives and other new media to capitalize on opportunities that help improve the client’s business; consistently stay abreast of and embrace emerging technologies to bring forward appropriate “test-and-learn” opportunities that position the agency in a thought-leadership role with the client.
• Take initiative in developing written points-of-view regarding media opportunities, while preparing and presenting regular updates on media communications to clients – in both small, informal, and large, formal meeting environments.
• Collaborate with agency team partners on all engagement marketing and earned media strategies and activations, to include strong participation in all long-term strategic partnerships forged with entities involving media and experiential marketing components.
• Manage integration of key media software/reporting with other agency discipline activities/ reporting (e.g., traffic, budget/financial management).
• Serve as a point of contact with New York-, Los Angeles- and/or Dallas-based media planning team members working on the assigned client’s business.
• Establish strong working relationships with Account teams, Ad Ops, Analytics, Finance, Traffic, and Broadcast/Digital buyers and ensure that deadlines are met.
• The primary point of contact with Social agency (Unified), representing the media team on all status calls/meetings.
• Attend presentations from Media partners (Broadcast/Digital) and actively participate in customizing opportunities for clients.

Qualifications

• A four-year college degree is required.
• Prior experience in retail advertising, with automotive category experience, is not required but is certainly desirable.
• Must be able and willing to travel for client-related business needs​​​​​​

• Technical/Departmental:
  • Must have 3+ years of integrated media planning experience and demonstrate a working knowledge of media planning, negotiation, and performance analysis, including an impressive understanding for and experience with:
  • Digital marketing environment (including online display/video, SEO/SEM, mobile, and social media) and the relevant shifts in consumer digital/social media behaviors.
  • Traditional media landscape (broadcast, print, and out-of-home) to include tactical use of media channels and large, long-term strategic partnerships and media sponsorships.
  • Must be proficient in managing the development of all relevant media reporting instruments, as well as their connectivity to all related media billing, financial reporting, and trafficking tools.
• Communication/Business Relationships:
  • Must be able to build/maintain strong relationships and work effectively with his/her colleagues in other agency departments to achieve optimal results.
  •  Must have a service-oriented approach to the client’s business and a clear ability to forge strong relationships with his/her clients and business partners in the media community.
• Requirements:
  • A high degree of professionalism:
  • A strong focus on accuracy, attention to detail, and timeliness is a must.
  • Must be able to respond well under pressure.
• Attitude:
  • Must be a self-starter: quick learner, intuitive, and proactive.
  • Must assume a high level of enthusiasm and an interest in furthering a career in Media.
  • Must have an outgoing and positive personality and embrace a “Nothing Is Impossible” approach to daily tasks.
  • Must be a “team player” embracing the overall agency culture and that of a small field office.​​​​​​​
• Analytic & Strategic Skills:
  • Ability to analyze facts and arrive at sound conclusions.
  • Proficient math skills with a strong understanding, use, and interpretation of numerical data.
  • Ability to develop focused, insightful strategies and to effectively/efficiently execute tactical plans.​​​​​​​
• Communication:
  • Excellent oral/written communication skills are essential.
  • Exceptional meeting preparation and Client-presentation skills are a must.
  • Adept ability to provide timely reporting to Management Director is a must.​​​​​​​
• Organizational & Time-Management Skills:
  • A keen ability to prioritize workload and manage multiple tasks simultaneously.
  • Adept ability to maintain productivity while working at an expedient pace.
  • Innate ability to organize logistics of relevant workflow completed by others and keep things on track and on time is essential.​​​​​​​
• Computer Aptitude & Research/Analytics:
  • Thorough knowledge of and excellent skills in Microsoft Office (Word, Excel, and PowerPoint).
  • Prior knowledge and experience with relevant media-related software is a strong plus: Media Tools, Media Ocean (MBOX), and IMS.
  • Thorough knowledge of media resources and their application to Media planning (e.g.; NSI, MRI, ARB, Scarborough, IMS, etc.) is necessary.
  • Thorough knowledge of and skills in using syndicated interactive research/analytics applications and digital ad serving platforms (e.g., DoubleClick, comScore, Omniture/Adobe Analytics, Google Analytics, and equivalents).​​​​​​

The Media Planner will report to the Regional Media Director.  The role is currently remote, with plans to work hybrid in the future.  

All your information will be kept confidential according to EEO guidelines.