For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fueled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as Café noir, Gevalia, KARAT, Douwe Egberts, L’OR, Pickwick and Piazza d’Oro. 

JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.

What’s it like to work at JDE?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.

We value Simplicity, Entrepreneurship, Accountability, Discipline and Solidarity and every day we are passionate about creating amazing coffee moments together.

In the job you will play a central role in the Danish Marketing team and you will become part of the Nordic marketing department, which also consists of a Nordic category team and digital team.

As a segment marketing specialist with Jacobs Douwe Egberts, your primary task lies in the ownership of the development and execution of the local customer segment and portfolio strategies, and the implementation of segment specific propositions. As such, the role is responsible for developing segment specific propositions, that perfectly fit the need driven by the need of our customers, and develop and deliver proposition- and segment activations contributing to growing our sales and market share.

Additionally, you will be the main stakeholder for the sales teams, when preparing either tender presentation or customer propositions, ensuring the marketing knowledge of customer need is integrated in the sales strategy.

As the interface is extensive, especially internally but also externally toward partners, and you will become part of a skilled, ambitious and passionate marketing team.

What is part of your role;

• Development of segment strategy based on trends, market development, consumer-, customer- and competitor insights
• Execute local concept- and segment activations in close cooperation with sales
• Creation and implementation of sales supportive tools.
• Develop and execute relationship management activities in close cooperation with sales to build and maintain customer satisfaction and loyalty.
• Responsible for acquiring and validating leads through Best-in-class lead generation.
• Activation of product- and concept introductions the different segments
• Development of customer and end-user communication for the use across off- and online touchpoints
• Stay up-to-date on market trends, industry standards and competitors.
• Internal reporting of developments, trends and needs for the different segments.

If you have the ambition to make a difference and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in with our team. We roll up our sleeves, pitch in, and get our hands dirty to break new ground. Committed to playing at our best, we think bigger and move faster, always rising to the challenge that matters most and celebrating the wins that count.

For this role as a Segment Marketing Specialist, we’re looking for someone who has the following skills and experience:

• least 3 years in a similar commercially driven marketing position, and possess a relevant education e.g. HD, Master or Cand. Merc.
• Solid business acumen and analytical skills
• Experience from lead generation and the customer journey, and the desire to take this to a higher level
• In depth hands-on experience from building engaging communication driving short and long term profitable growth, - preferable from B2B.
• Expert level in MS Office and especially within Excel and PowerPoint
• Proven track record in project management, execution through sales department, and development of marketing activation driving commercial growth
• Good communications skills and personal drive to lead activities involving multiple functions at managerial level
• Committed, outgoing, strong interpersonal skills, work disciplined and independently and enjoy working in teams.  
• Experience with Sales Force, CRM or business intelligence will be an advantage as well a natural interest in Coffee

The workplace is at our Danish office in Middelfart. 

For more information about the position, please contact Torben Straarup, Segment Marketing Manager, tlf 20643237