PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. 

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.  

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove. 

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.
 

Position Summary

The SEO Account Associate Director is responsible for leading client and partner relationships and a team of SEO supervisors, managers, and/or associates for a brand/group of brands to ensure best in class strategy and execution, as well as team growth.

Key Responsibilities

Knowledge

·         In depth understanding of digital marketing and search as a whole

·         Advanced knowledge of SEO and search industry trends/current best practices

·         Advanced knowledge of all media categories (Planning, SEM, Media, Technology, etc.)

·         Deep understanding of SEO performance monitoring tools

·         Proficient project management skills, time management skills, and experience with project delegation

·         Able to problem solve and provide alternative solutions

·         Experienced in finding new ways to evolve strategic SEO approach and processes

·         Strong team leadership experience with advanced organizational skills

Internal: Operations, Tactics and Strategy

·         Leads strategic approach of SEO campaigns

·         Leads cross-departmental collaboration by working with team members to craft holistic plans and reports

·         Recommends specific SEO deliverables and provide SEO strategies that align with client goals

·         Correlates campaign dependencies to other media, or development initiatives

·         Monitors competitive landscape, increases client understanding of marketplace and aims to improve overall business goals

·         Oversees high value brands and category level strategies

·         Oversees executive level reporting efforts and trains team to utilize storytelling abilities in order to communicate SEO impact to clients and partners

·         Supervises and leads delegation of work load to Associates, Managers, and/or Supervisors

·         Determines new ways to partner across marketing channels, scaling creative thinking across internal media teams

·         Extensive knowledge of the roles, strengths and weaknesses of a variety of media channels

·         Consistently leads internal and external discussions in all media topic areas. Active participant in meetings

·         Provides oversight to junior team members managing project status, validates timelines and processes internally

·         Proactively solves problems and improve processes and efficiencies

·         Takes initiative and shows accountability for team’s work

Client Relationship

·         Builds trusting relationships with client counterparts as the day to day point of contact

·         Able to lead clients through search programs, how they are related to KPIs, and are ensuring continued search performance growth

·         Able to answer search questions and propose new growth opportunities when it makes sense

·         Able to set and manage client expectations, and be a brand leader and escalation point for all clients

   Adherence to agency procedures

·         Proven ability to lead a team and high visibility projects

·         In depth knowledge of SEO performance monitoring and auditing tools

·         Exhibits Integrity and Trust

·         Exhibits Self Development as well as Self Awareness

Education and Experience

·         Bachelor’s degree required.

·         5-7 Years of significant and progressive advertising agency experience with extensive hands on SEO exposure

·         Pharmaceutical industry a plus

All your information will be kept confidential according to EEO guidelines.