Digital Content Writer

  • Full-time

Company Description

We are the leading organization dedicated to ending the most common form of dementia under 60, known as FTD. We help families affected today, and drive research to bring hope for the future.

AFTD was founded by a volunteer in 2002. Empowering families to bring about change and make a difference in the lives of others in their communities is central to everything we do. We raise awareness to tell the world about a devastating, little known disease. We educate health professionals, helping them to provide responsive care in their communities. We fund leading-edge science and work with leading biopharma companies to advance research. 

We value knowledge, compassion, collaboration, respect and dignity. Our work to bring about a world without dementia is only missing your passion and your expertise. By applying for this essential role, you can take the next step in your career – and truly make a difference for others.

Job Description

The Digital Content Writer (DCW) is directly responsible for the daily creation of content for AFTD’s digital platforms, focused primarily but not exclusively on web and e-blast content. They collaborate with members of AFTD staff across departments to ensure that AFTD digital assets, including the organization’s theaftd.org and Kids and Teens websites, reflect the most up-to-date content. The Digital Content Writer creates and refines current content that promotes AFTD’s search engine optimization and search marketing strategies. They work with content experts across the organization to reflect AFTD’s emergent knowledge of FTD and the full range of work to address the disease in accordance with AFTD branding, brand personality and messaging platforms, while responding to team requests from across the organization in a timely and accountable manner.

FUNCTIONAL RESPONSIBILITIES

Essential Job Functions

  • Content Development: In accordance with AFTD’s branding, style and messaging guidelines, write and revise targeted content for a variety of primarily digital contexts and audiences, including but not limited to AFTD e-blasts, newsletters and regular publications, blogs and other digital publications. Content will be created in collaboration with— and at the request of— AFTD’s Digital Marketing Manager and AFTD’s Content and Media Relations Manager. The DCW will demonstrate an ability to create and review content that effectively captures and helps to expand the diversity of the FTD community.

Other Job Functions

  • At the request of the Digital Marketing Manager, provide targeted technical assistance and writing for social media content on an as-needed basis.
  • Use existing platforms (Salesforce, MailChimp, WordPress) and other platforms to ensure that AFTD communications are effectively and strategically reaching our constituents.
  • Coordinate AFTD’s day-to-day work using MailChimp, in close collaboration with the Digital Marketing Manager and staff across the organization.
  • Generate new ideas to keep AFTD’s website content fresh and offer input to help refine the structure and sequence of content offered, based on discussions with the team and emergent Google Analytics data.
  • ·Maintain content in other platforms, including Salesforce, for incorporation into AFTD’s website.
  • Conscientiously follow company policies and practices and take care of organizational property.
  • Other duties as assigned.
  • Travel for organizational meetings and events as needed.

Qualifications

  • Bachelor's degree in Communications, English, Journalism, Marketing or similar field, or equivalent preferred. Equivalent experience may also be considered.
  • 3-5 years of professional writing experience; health/science/disease-advocacy writing experience preferred.
  • Excellent writing, proofreading, and editing skills are required.
  • Strong Microsoft Office Suite skills, particularly Word, Excel, and PowerPoint are required.
  • Digital platform knowledge and experience including WordPress, MailChimp, Salesforce or comparable platforms is preferred but not required.
  • Demonstrated experience with outreach to diverse populations is preferred.
  • Fluency in written and spoken Spanish is a plus.
  • Digital design experience is a plus.
  • Strong project management skills and the ability to manage multiple deadlines are required

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

AFTD values its staff and all who work with us to advance our mission. We practice trust, cultivate creativity, and incorporate input from all, seeking to grow and learn in service to families at every stage on an FTD journey.

If you are interested in learning more about this excellent career opportunity, please submit your cover letter, a résumé, and a brief writing sample.  Only applications with a cover letter will be considered.