LaneTerralever encourages a culture of independent thought, innovation, and problem-solving – finding great solutions to new challenges. We are extremely motivated but have a great respect for work-life balance. We’re not big on egos and attitudes – we’re all here to learn from each other, create amazing work for our clients and to help shape the industry we work in. If you want to work for a firm that honors your experience, integrity, and passion for the business, then we are the company for you.

Position Purpose

Strategy touches almost every facet of LaneTerralever’s; we think of it as the foundation of meaningful work. We consider the strategy team to be a resource for our clients and our internal teams, armed with the insights to make all the work as compelling and our strategies as impactful as possible.

Essential Duties and Responsibilities

Research

• Conduct preliminary research on current and potential clients, their consumers and the category they reside in, noting universal truths and nuanced differences to draw upon when drafting briefs, RFPs, POVs and pitch presentations
• Read and interpret qualitative and quantitative data to formulate insights necessary to create powerful stories
• Develop, design, program and analyze primary qualitative and quantitative research studies
• Gather and relay relevant information about trends and insights for the agency as to stay up to date and savvy on the marketing landscape

 Facilitate

• Develop, design and facilitate audience and client, customer journey and empathy map workshops
• Conduct in-depth interviews with internal and external audiences

Analyze

• Distill actionable and applicable strategies from consumer insights
• Help connect the strategy to other disciplines
• Identify clients’ business problems to be solved

 Develop

• Craft audience messaging, including value proposition, positioning, brand tenets, craft brand tenets
• Develop personas/profiles based on consumer and media consumption insights
• Develop brand architecture to support growing and evolving brands
• Develop go-to-market strategies for B2B and B2C clients
• Develop creative and project briefs
• Develop research-based content to support marketing and sales efforts

Who We’re Really Looking For

Inspired by people, motivated to learn. You think deeper about things that most people don’t give a second thought to; you yearn to understand the things that make people and businesses tick. To you, research isn’t a tedious task, but rather an opportunity to widen your breadth of knowledge about a subject. You maintain a plethora of knowledge about any given thing under your belt and can easily access prior facts or insights to provide clearer meaning or deeper understanding to the new information you take in. You’re curious, always asking questions that successfully excavate effective answers. You don’t let personal bias influence truth, and you strive to encourage such a distinction within your team, across the agency, and with clients.

You have an eye for detail and a knack for understanding people and the little things that play a big role in the expression of their behavior. You communicate through story telling, but can also paint a picture with data, and you don’t overwhelm your audience with extraneous information. You identify with the terms creative and concise, letting imagination take the reign to stir new ideas.

You thrive in an environment in which there is never a dull moment in your day because you search endlessly for opportunities to take hold of strategy-based initiatives, knowing that your proactive behavior lightens the load of the team, while also strengthening your skill as a strategist. You’re okay to sit back and observe, but you never shy from a moment to inform and encourage the continued learning of others.

• At least two years experience playing in the strategy end of the pool (could be directly or indirectly)
• Relentless effort to solve-problems and create strategic solutions
• Excellent communication skills, both written and verbally
• Knack for research and insight ideation
• Confidence to question the norm and go against the grain
• Strong writing and presentation skills; articulate expression of knowledge and ability to guide understanding
• Sense of leadership through tangible and measurable action
• Unyielding curiosity about the world and all there is to learn
• Genuine intrigue about the cross-functions of the agency and authentic belief that it takes a team to move a mountain  

If you are applying from outside the Phoenix area, please outline your relocation plans and your availability to interview locally. All applications will be handled with discretion and confidentiality. Must be authorized to work in the US without sponsorship. No phone calls or agencies, please.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.