A unique ownership product offering the opportunity for five-star holidays in choice destinations. The vacation lifestyle is yours to explore with Anantara and affiliated destinations, from one exotic locale to the next, for your family today and generations to come.

Overview: 

We are looking for a talented storyteller who doesn’t just take ownership of business intelligence but take it to the next level to develop and enhance our brand to attract customers. You are passionate about uncovering consumer insights to generate innovative marketing campaigns to help us grow our market share, brand’s reputation and most importantly to improve our customer experience.

Strategy:

• Assist the Director in drafting and executing annual plans
• Support the work of the marketing department by ensuring all materials adhere to brand standards
• Ensure that all communications are written in the appropriate tone and style for the audience
• Work with the Copyeditor to ensure that all materials are accurate and updated as needed 
• Provide input on marketing and communications strategy, as needed
• Share ideas and suggestions on the overall themes and content of publications and materials

Brand Management:

• Oversee marketing and advertising activities to ensure consistency with brand’s direction, choices and tactics
• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to establish us as a true innovator and thought leader in our industry
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Developing and maintaining PR strategy with media representatives and partner organizations
• Monitoring press stories relating to the company and its brand and maximizing opportunities for positive PR and playing down any negative PR

Communication Management:

• Collaborate with designers, web developers and marketing communications professionals to create communications materials
• Write and edit articles and other copy for monthly print newsletter; assist in determining editorial content and researching information
• Draft website copy and make updates AVC website; assist in reviewing website copy and identifying areas for updates and improvements
• Draft email communications, such as press releases, memos and other materials; ensure emails align with email marketing best practices
• Draft copy for marketing collateral, such as brochures, fliers, catalogs, forms, posters, and other material; provide ideas for messaging and concepts on new and updated collateral
• Develop appealing presentations and videos to support AVC new media marketing strategy in style and content
• Write, edit and/or proofread reports, letters, emails and other communications from marketing team members, other departments and outside organizations, as needed
• Analysis and measure the effectiveness of communications/channels and providing direction on optimizations for existing and future campaigns

• Bachelor's degree in communications, journalism, or marketing
• Minimum 5 years experience in the communications field
• A strong command in written and spoken English is a must and Mandarin will be an added advantage
• A “customer first” mindset to think, feel and act like a member of our audience and community
• An excellent understanding of the media on a national and regional level
• In-depth knowledge and understanding of channel diversity knowledge and what best strategy can be deployed in different scenarios
• A passion for leveraging analytics and metrics to drive marketing effectiveness
• A good list of established media and PR contacts
• Expertise on all matters relating to marketing, public relations and communications
• Excellent advisory skills and confidence giving advice and information to senior managers
• Excellent interpersonal skills, good team working abilities to motivate other members of the team
• Storytelling ability to engage with our audience and community
• Strong strategic and creative thinker with the ability to develop communications strategies and translate into creative executions
• A strong knowledge of our industry and the type of work we do
• A good knowledge of web and print-based marketing material
• A committed and flexible approach to the job
• The ability to think spontaneously and respond positively to pressure
• Any other requirements: able to start work immediately