Meet Europe Express, a wholesaler for European travel to travel agents nationwide. We pride ourselves on creating timeless, customizable vacations to 22 of the most popular countries in Europe for over 26 years. With an expanding team, we are seeking experienced travel enthusiasts for further growth and continued success.

Europe Express is a member of Travelopia, which is the world's largest collection of specialist travel brands. Each brand is individually operated, creating unique experiences that are centered around specific destinations, passions or interests.

The Marketing Director is responsible for development and execution of marketing initiatives for a multi-brand, multi-channel leisure travel company. Lead a team to execute a clearly defined marketing and communications strategy that supports growth as well as enhances brand equity and awareness. Be responsible for the planning, organizing, staffing, training, and managing of all marketing functions to achieve company objectives, maximum revenue, and visibility while ensuring a consistent message and positioning for the brand across all channels.  

• Develop, implement and manage marketing budgets and strategies to achieve revenue and profit goals
• Manage the Marketing team and ensure the right mix of skills, capabilities, and talents are in the team. Hire, train, motivate, performance manage, and develop an optimal mix of people to deliver on brand strategy, print and digital marketing campaigns
• Contribute as member of senior management team. Liaise with parent company marketing team
• Develop and maintain strategic relationships with consortia, 3rd party advertising and tourist board partners and oversee tactical account relationships
• Identify, implement and evaluate marketing programs and campaigns including SEO/SEM, Google Analytics, email marketing and acquisition, loyalty campaigns, 3rd party email marketing, social media marketing, webinars, tradeshows
• Conceptualize and oversee demand generation strategies and programs leveraging marketing automation, CRM and multiple digital marketing platforms
• Oversee online and offline content creation
• Develop and direct the competitive market analysis
• Direct the corporate and public relations communications strategy

• Bachelor’s degree in Marketing or related degree required
• 7 years of marketing experience in a senior management position, preferably in the travel industry or consumer products industry
• Marketing experience with both B2B and B2C customers preferred
• Experience coordinating 3rd party marketing, email marketing and acquisition, SEO / SEM, Google Analytics, website content development and management and social media campaigns
• Familiarity with Pardot, Marketo or similar marketing automation platforms preferred
• Requires a demonstrated ability to build, develop, and manage a marketing team with a proven track record of creating marketing that drives substantive increases in inquiries, and sales.
• Ability to communicate effectively and productively with all levels of employees and across different departments
• Proven leadership ability to influence, develop, and empower employees to achieve objectives with a team approach
• Demonstrated skill at being both hands-on and strategic
• Intermediate knowledge of MS Office products, specifically Excel and Power Point
• Proven ability to work under pressure and meet deadlines
• Ability to manage multiple projects simultaneously and work in a fast-paced environment

Working Conditions

Duties and responsibilities are generally performed in an office environment. Environmental conditions generally include ambient inside temperature, ambient inside lighting and ambient inside low noise levels.  Mobility demands generally include frequent sitting and occasional standing.  Sensory demands generally include keyboarding, computer terminal and telephone operation.

Our Benefits

Europe Express has Outstanding Benefits. This position offers a competitive compensation and a full benefits package that includes medical, dental, vision insurance, life insurance, long term and short term disability insurance, accrued paid time off and a company discount. Excellent work/life balance.

All your information will be kept confidential according to EEO guidelines.