Summary: 

The office of Traditional Undergraduate Admissions is seeking applications for a Marketing Data Administrator. This position will be responsible for developing, implementing, modifying and managing admission office policies and procedures involving electronic information and automation systems to improve recruitment efforts across the institution. This position directly oversees the admission customer relationship management (CRM) system and will serve as the liaison to the Marketing Department.

The Marketing Data Administrator will provide support in advancing strategic goals through the conduct of research and data collection, establishing and managing data collection processes, gathering data, building reports, and developing and maintaining a system for collecting and communicating data and program results. The incumbent will focus on conducting quantitative research, analysis, and predictive modeling. The position includes importing, cleaning, transforming, validating and modeling data with the purpose of understanding and making conclusions from the data for presentation and decision-making purposes in Admissions. 

This position reports to the Director of Admissions and works closely with the Dean of Admissions, data analysts across the Enrollment Management team, Institutional Research as well as the Information Technology department.  

Essential Duties and Responsibilities:

• Ensure CRM data integrity and cleanliness
• Assist in development, management, and creation of automated communication campaigns in CRM
• Develop workflows to automate manipulation of prospect and application data
• Implement, develop and maintain templates for imports of all prospects, inquiry and applicant data
• Write analytical, statistical and comparative reports
• Improve the integration and translation of data in CRM
• Train and provide on-going support to Admissions staff on CRM functionality
• Provide documentation and best practice standards for end users
• Continually develop new work processes in CRM to maximize functionalities of system
• Conduct data queries in CRM
• Work directly with the Marketing Department for design, implementation, and evaluation of integrated marketing communication efforts related to recruitment and enrollment.
• Responsible for audience research, message strategy, creative execution, placement, and scheduling relevant to the different target audiences.

Non-Essential Duties:

• Other duties and special projects may be assigned to meet departmental and University needs.

Experience, Knowledge, and Skills Required: 

• Bachelor’s degree and 2-4 years of experience in statistics, economics, applied mathematics, social science/policy field with a solid background in quantitative method, or related quantitative subject, or the experience in education and experience required.
• Background in education research, institutional research, retention and student success, marketing, or enrollment management research is desirable.
• Experience working with complex data sets and running complex statistical procedures and models.
• Marketing experience and understanding of creating and generating communication plans required.
• Strong general computer skills and expertise with Microsoft Excel is essential, along with experience using predictive analytics software, such as SPSS.
• Previous experience with CRM databases is preferred.
• Superior communication, judgement, management, and leadership skills.
• Excellent oral, written, and interpersonal skills in a diverse environment are essential, as is a professional and resourceful approach. 
• Must possess demonstrated customer service experience that incorporates a global perspective, along with a commitment to diversity and the ability to work in a team setting with all levels of management, faculty, and staff.
• Exceptional attention to detail.
• Strong follow up and follow through skills.
• Must be able to prioritize workload effectively. 
• Working knowledge of college admissions and financial aid is also a plus.

Physical Requirements (with or without reasonable accommodation)

• Eye-Hand Coordination: Requires hand-eye coordination and manual dexterity sufficient to operate a computer keyboard, copier, calculator and other office equipment.
• Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
• Repetitive Motion: Movements frequently and regularly required using the wrists, hands, and/or fingers.
• Average Hearing: Able to hear average or normal conversations and receive ordinary information.
• Average Visual Abilities: Average, ordinary, visual acuity necessary including close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Physical Strength: Will regularly be required to sit, use hands to finger, handle or feel objects, tools and controls reach with hands and arms. Must be able to stand, walk, stoop, kneel, or crouch. Must regularly lift and/or move up to 20 pounds, and occasionally lift and/or move up to 30 pounds.  

• Work in office environment, involving contact with faculty, staff, students, parents, service providers and vendors.
• Work has deadlines, multiple interruptions, high volume and may be stressful at times.

Disclaimer:

The above description is not intended to be an all-inclusive list of the duties and responsibilities of this positions, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the position. 

ABOUT QUEENS

Queens University of Charlotte is a student-centered, comprehensive, private university affiliated with the Presbyterian Church (U.S.A.). With a foundation in the liberal arts and a commitment to excellence in education, the university serves the needs of a diverse co-educational student body of 2,200 with a variety of undergraduate and graduate programs. Queens offers students learning experiences through the College of Arts & Sciences, the McColl School of Business, the James L. Knight School of Communication, the Wayland H. Cato, Jr. School of Education, the Presbyterian School of Nursing and the Andrew Blair College of Health and the Hayworth School of Graduate and Continuing Studies. In all of its programs, Queens emphasizes active and collaborative learning, meaningful student-teacher relationships, a creative synthesis of the liberal arts with the world of work, and the value and necessity of lifelong learning. Additional information about Queens University of Charlotte may be found at www.queens.edu Queens University of Charlotte values campus diversity and demonstrates this in campus initiatives; we particularly encourage members of historically under-represented groups to apply.

Benefits

Queens offers a supplemental retirement plan, vacation and paid holidays, tuition remission, pet insurance, prepaid legal plan, critical illness reduced cost meals at Morrison Dining Hall, employee assistance program (EAP), free Levine Center for Wellness & Recreation access for employees and spouses/domestic partners.

Queens is an equal opportunity employer, completely and firmly committed to supporting and celebrating all forms of diversity. Queens does not discriminate on the basis of race, color, gender, sexual orientation, sexual identify, religion, age, national origin, disability, political beliefs, veteran status, genetic information or any characteristic protected by law in the administration of its educational and admissions policies, scholarship and loan programs, athletic programs, employment and hiring policies, or other University-administered programs. Any applicant for employment who needs any reasonable accommodation under the Americans with Disabilities Act should contact the Director of Human Resources 704-337-2297.

If this sounds like the right job for you, then use the button below to submit your application. Be prepared to upload a cover letter, resume or CV, and contact information on three professional references. We look forward to reviewing your submission.