Marketing Analytics Analyst
- Full-time
Company Description
WE ARE A HUMAN EXPERIENCE AGENCY.
What we do: We help brands get closer to their customers.
Brands today must build stronger customer intimacy in order to keep pace with their competitors. Customers desire human relationships with the brands they buy. They want real-time communications. They expect personalized experiences, mobile experiences, excellent customer service and greater satisfaction. They seek the authenticity that can only come from deep, thoughtful and very personal interactions. We help clients solve this problem by strengthening the human connections between a brand and its customers. Only by applying data-driven human insight to the customer journey can we leverage the right technology at the right time with a compelling, relevant story.
Job Description
We are looking for an Analyst, responsible for analyzing large data sets, spread across multiple clients, to derive actionable insights and support strategic marketing decision making in multiple channels including digital, social, direct and traditional advertising.
Qualifications
Minimum qualifications:
• Bachelor/Master’s degree in a quantitative discipline such as economics, statistics, business analytics or marketing science
• 1-3 years related experience and/or training; or equivalent combination of education and experience
• Experience manipulating data and running analyses using SAS, SPSS, R and/or SQL
• Strong analytical and critical thinking skills. Strong attention to detail
Preferred Qualifications:
• Experience using Google Analytics, Omniture or comparable web analytics tool
• Experience with multivariate consumer and business segmentation
• Demonstrated ability to visualize data and create dashboards using Tableau or comparable tool
• Execution or understanding of core analytics methodologies (regression, cluster analysis, factor analysis, and decision trees)
• Experience developing reports and analyses from a variety of different sources: email, social, CRM, paid search, SEO, Direct Mail, purchase data. Digital experience is a huge plus
• Ability to derive actionable and strategic insights from large sets of data with minimal oversight. Knows the difference between an insight, analysis and reporting
• Strong communications skills (both external and internal). The ability to explain complex mathematical concepts to less data-savvy stakeholders is a plus. Ability to handle client presentations articulately and professionally
• Highly proficient at Microsoft Excel and Powerpoint
• Experience working in a Marketing/Advertising Agency servicing multiple clients
If you don't meet the qualifications, but are just finishing a relevant advanced degree, we still want to hear from you. Luckie is the place to go from crunching numbers to truly being able to derive insights that translate into strategic business decisions
Additional Information
A human experience agency that truly believes customers are people first. Plus, we believe employees are people first and treat them accordingly. We’re a close-knit group of talented humans who love nothing more than working together to produce work that we can all be proud of, that work for our clients and pick up a few awards along the way. We are insights-driven and use data to focus the message, not destroy it. You’ll never be bored here as we have one of the most diverse portfolios in the industry. We have pharma, tourism, energy, health, CPG, sports and financial clients who all need your best thinking. We have summer hours and a limited work from home policy. Plus, and this is usually the deciding factor for people, we have donuts and meat muffins on Friday.
PARTIAL CLIENT LIST
Glaxo Smith Kline
Little Debbie Snacks
Regions Bank
Piedmont Hospital
Alabama Power
Gulf Power
Williamsburg, Virginia Tourism
Panama City Beach Tourism