Agility CMS is the next generation of web content management systems. Cloud-based, agile and powerful, Agility CMS powers customer web and mobile sites that deliver content to over 5 million visitors per day. We partner with leading brands and agencies, providing an innovative, future-proof CMS platform and exceptional service and support. As one of the most innovative technology companies in Toronto Agility CMS is entering a phase of growth, and we're ready to add a Digital Marketing Specialist!

We are looking for a dynamic tech-savvy marketing professional to
manage our digital marketing campaigns, with focus on email marketing,
website management and SEO. The successful candidate will have
experience in digital marketing and demand generation, and be very
familiar with marketing automation platforms, email campaigns, website
management tools, website analytics and CRM systems.

The ideal candidate will have strong attention to detail, an equal love for
analytics and writing, enjoy managing day-to-day activities and embrace
creative marketing.

Responsibilities

• Grow new leads, including
  marketing-qualified leads, by converting site traffic through
  calls-to-action, landing pages, and lead generation content.
• Perform testing of online content and site functionality; recommend and
  implement improved web usability, page flow, navigation, and content to
  support overall objective of increasing visitors’ conversion rates.
• Update web content, product pages, landing pages, etc. as needed.
• Research and implement recommendations for organic SEO success.
• Optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Manage the marketing automation platform including automations, drip
  programs, campaigns, prospects, reporting, integrations (and
  connectors), internal notifications, inbound monitoring, and all other
  platform components.
• Create/update HTML emails, online webpages, responsive templates and forms.
• Update and improve the lead eco-system and manage lead routing from intake to CRM.
• Establish closed-loop analytics with sales to understand how our
  inbound marketing activity turns into opportunities and customers.
• Assist with campaign management and work to ensure campaigns are
  successfully delivering against defined lead generation objectives.

Skill Requirements

• Bachelor’s degree in business, marketing, communications or related field or relevant work experience.
• 3+ years of experience in digital marketing, demand generation, social media.
• Strong technical and functional proficiency in Marketing Automation
  strategy and systems (such as Pardot, Marketo, Eloqua, etc).
• Experience using CRM, CMS, HTML, and other digital tools.
• A/B campaign testing experience.
• Demonstrated ability to enhance organic performance through SEO best
  practices, ability to generate powerful, SEO-friendly,
  conversion-optimized copy.
• Familiarity with industry-standard
  SEO tools. Understanding of Technical SEO such as: website architecture,
  301 redirects, high quality, relevant link-building, robots, txt best
  practices, spam referral filtering.
• Advanced/Expert in Google Analytics and Google Search Console.
• Ability to work independently and efficiently or with a team; along
  with the ability to organize, plan and prioritize work effectively and
  efficiently.
• Excellent written and verbal communication skills.
• Strong attention to detail.

Company Perks 

• Fully-stocked kitchen with the healthiest of snacks, and the city's best coffees and teas 

• Paid company lunches every first Friday of the month 

• Monthly team-bonding events and quarterly full-day outings 

• Ongoing opportunities for employee appreciation 

• Competitive salary and benefits plan 

• Individually-tailored professional development opportunities 

• Flex hours and casual working environment 

• Modern open-concept office that promotes teamwork and cross-department collaboration 

• Lounge area with games and a well-used ping-pong table 

• Centrally located office surrounded by some of the city's best restaurants and coffee shops 

Please apply today if: you have the required experience, enthusiasm and love coming to work every day at a company that is changing an industry.

All your information will be kept confidential according to EEO guidelines. Please note we will be doing a reference check if you receive an offer.