Marketing Manager

  • Full-time

Company Description

WE ARE A HUMAN EXPERIENCE AGENCY.

What we do: We help brands get closer to their customers.

Brands today must build stronger customer intimacy in order to keep pace with their competitors. Customers desire human relationships with the brands they buy. They want real-time communications. They expect personalized experiences, mobile experiences, excellent customer service and greater satisfaction. They seek the authenticity that can only come from deep, thoughtful and very personal interactions. We help clients solve this problem by strengthening the human connections between a brand and its customers. Only by applying data-driven human insight to the customer journey can we leverage the right technology at the right time with a compelling, relevant story.


Job Description

Luckie is hiring a marketing manager to help run the day-to-day business development and marketing activities of the agency. This role is a critical part of the agency’s overall lead generation, pitch, and public relations activities and requires ability to manage multiple projects at once. Your positive attitude, experience, and energy are welcome in this fast-paced, results-driven environment.

RESPONSIBILITIES:

  • Manage the day-to-day responsibilities of marketing execution – from coordinating lead-gen marketing efforts with sales activities to hands-on operational work
  • Develop and manage a deep content calendar to attract qualified leads to owned assets (including blog posts, videos, POV papers, reports, infographics, etc.).
  • Optimize and monitor drip campaigns to nurture leads at all stages of business development cycle
  • Develop sales support materials, presentations, e-mails, and research to increase sales productivity
  • Manage the RFP and pitch processes
  • Identify agency employee speaking opportunities and assist with event planning
  • Partner with cross-functional teams (brand, visual, messaging, social) to develop compelling messaging and creative assets
  • Coordinate public relations work with internal and external teams
  • Manage marketing vendor relationships
  • Maintain website content and keep messaging and imagery up to date
  • Help prepare monthly metric and KPI reports

Qualifications

QUALIFICATIONS
  • Experienced: 3-5 years of relevant experience within notable digital/or integrated marketing agency environment
  • Organized: You’re on top of things at all times – you know where to find it, where to get it, and who to talk to first
  • Focused on details: You catch things others miss, remember what others forget, and notice details others overlook
  • Multi-skilled superstar: You have multi-faceted marketing experience and a working knowledge of both traditional and digital platforms
  • Doer: Not only do you not mind making things happen, you wouldn’t want it any other way
  • Always learning: You’re a student of advertising and thirsty to learn more about our key industries and clients
  • Content development experience: You’ll be working with a great team of content developers but if you have writing experience, your resume will go to the top of the stack

REQUIREMENTS

  • Working experience with Adobe Creative Suite (Photoshop, Illustrator and/or InDesign)
  • Presentation tool expertise with Keynote and PowerPoint
  • Social media acumen
  • Excellent communications and writing

Additional Information

A human experience agency that truly believes customers are people first. Plus, we believe employees are people first and treat them accordingly. We’re a close-knit group of talented humans who love nothing more than working together to produce work that we can all be proud of, that work for our clients and pick up a few awards along the way. We are insights-driven and use data to focus the message, not destroy it. You’ll never be bored here as we have one of the most diverse portfolios in the industry. We have pharma, tourism, energy, health, CPG, sports and financial clients who all need your best thinking. We have summer hours and a limited work from home policy. Plus, and this is usually the deciding factor for people, we have donuts and meat muffins on Friday.

 PARTIAL CLIENT LIST

Glaxo Smith Kline

Little Debbie Snacks

Regions Bank

Schutt Sports

Benchmark Rehab Partners

Piedmont Hospital

Alabama Power

Gulf Power

Williamsburg, Virginia Tourism

Brown Forman Distillers

Panama City Beach Tourism