At Spear our mission is to help dentists and their teams in the pursuit of “great dentistry.” As the market leader in clinical and practice growth solutions we offer our clients' practices holistic solutions ranging from a full Learning Management System and CE eligible content for every role in the practice, to practice consulting with a robust analytics platform to support meeting practice objectives. We partner with our customers and provide solutions that complement their normal workflows such as annual subscriptions for patient engagement tools including; waiting room videos, website videos, and chair side patient engagement videos to improve patient case acceptance.

Spear Education is hiring a Communication Specialist who will support Corporate Marketing by driving branding research, champion messaging campaigns by segments, and support efforts within social media and SEO. The position is ideal for someone who is looking to grow their career within a Marketing capacity and wear many hats to generate external branding initiatives.

ROLE SUMMARY

• Champion and expand Spear’s inbound publication strategy to make it the primary top of the funnel activity
• Independently construct run content based on social media advertising campaigns following established best practices
• Continue the SEO/Lead gen trends established over the last 18 months
• Understand basics of social media strategies to post, respond, and support with delievering content

DAY-TO-DAY RESPONSIBILITIES

• Conduct competitive research on how other companies are targeting their brand messaging
• Analyze how Spear can differentiate themselves from other companies on messaging 
• Drive customer research to execute impactful messages to various customer segments 
• Test various messages with customer segments and determine effectiveness (by each segment)
• Respond to various social media posts 

YOU MUST HAVE

• 1-2 years experience editing AP style publications within a professional environment
• Must have excellent attention to detail and proficiency with written grammar ability
• 0-1 years of experience using content to generate leads
• Basic understanding of social media platforms and how they are used to disseminate content

All your information will be kept confidential according to EEO guidelines.