Search Engine Marketing Manager
- Full-time
Company Description
Tripping.com is the world's largest site for vacation rentals. We work with top sites to offer 10 million vacation homes in over 150,000 destinations worldwide. We’re venture-backed, growing FAST, and having fun playing in a $100B market.
Job Description
As a Search Engine Marketing Manager, you will have the opportunity to manage, optimize and expand biddable media campaigns across multiple channels worldwide. As an integral part of the performance marketing team, you will play an important role in PPC strategy, execution and communicating results to the wider team.
ResponsibilitiesCreate, track, analyze, and optimize paid search campaigns in Google AdWords, Bing Ads and other biddable platforms
Develop and maintain daily, weekly and monthly performance reporting for the campaigns and accounts that you own
Conduct daily, weekly and monthly optimization tasks (keyword expansions, ad testing, negative keyword management, etc...)
Report and communicate results and ideas with the SEM team
Collaborate on channel-level reporting, analysis
Help drive strategic direction of the SEM program
Collaborate with marketing team at large to integrate performance marketing efforts with broader marketing campaigns
Qualifications
3-5 years of search marketing experience
Google AdWords Certification
Understanding of data-driven, direct response digital marketing platforms
Understanding of testing methodologies for proving out and optimizing new campaigns
Advanced level of Excel proficiency
Self-starter who takes initiative and is highly data driven
Strong communications and interpersonal skills
- Great organizational skills with the ability to work in a fast-paced environment
- Bachelor's degree required
Additional Information
Perks
- Great culture (we’re a tight team)
- San Francisco headquarters, easily accessible by all public transit
- A fun team environment with frequent outings and retreats
- Annual travel credit!
- Multiple Health insurance options (medical, dental, and vision)
- 401k
- Local gym discount