The Minnesota PGA is one of 41 Sections of the Professional Golfers' Association of America. The PGA of America, formed in 1916, has grown into the world's largest working sports organization with more than 27,000 members and apprentices. The mission of the Minnesota PGA is to promote the enjoyment and involvement in the game of golf and to contribute to its growth by providing services to golf professionals and the golf industry.  The Minnesota PGA is comprised of approximately 600 PGA Members and apprentices in Minnesota, North Dakota, South Dakota (less areas surrounding cities of Rapid City, Vermillion, and Yankton), and a portion of Western Wisconsin that includes St. Croix County and Superior, Wisconsin. Activities of our organization include competitive golf tournaments and events for our PGA Members as well as amateur golfers, education programs, growth of the game programs, membership communication and association governance.The Minnesota PGA also operates a non-profit and charitable foundation called PGA REACH Minnesota that focuses on three pillars: youth, military, and inclusion.The Minnesota Section of The PGA of America is recognized by the IRS as a 501 (C) (6) non-profit professional trade organization. PGA REACH Minnesota is recognized by the IRS as a 501 (C) (3) non-profit charitable organization.

JOB SUMMARY:

The Manager of Marketing & Communications is responsible for managing all Section and Foundation communications, marketing, and promotions.  This position will also be responsible for partner activation revolving around any corporate partnerships supporting Section operated competitions and Foundation initiatives.

MARKETING & COMMUNICATION RESPONSIBILITIES:

1.              Manage and maintain all websites affiliated with the Section.

2.             Manage and maintain all section social media platforms, develop annual content calendars, and develop and implement social media strategies.

3.             Manage the content and distribution of the Section’s e-newsletter.

4.             Manage the content and distribution of Executive newsletters to all Members/Apprentices.

5.             Manage member to member podcast production.

6.             Manage and write content for the Section’s monthly PGA Magazine article.

7.             Manage the creation and publication of Section and Foundation marketing and promotional materials, including videos, e-mail marketing campaigns, posters, and advertisements.

8.             Manage Section media relations, including maintaining media database, coordinating news releases, distributing results and summaries for tournaments, distributing stories and managing any media inquiries and requests from outside organizations.

9.             Manage photography including an archival system for all Section activities.

10.           Assist and coordinate with Championship staff regarding Section championship partner communications before and after events to include but not limited to partner/media assets, registration, and hospitality.

11.             Collaborate with all departments for maximum exposure for all programs and events.

12.            Develop and implement growth and improvement strategies for all marketing and communications.

MISCELLANEOUS RESPONSIBILITIES:

13.            Collaborate and assist with partnership development proposals, procurement, activation, and aid in fostering positive relationships with new and existing partners.

14.           Prepare Section Marketing & Communications Department reports for CEO and COO for reporting to the Board of Directors.

15.            Collaborate on special projects as assigned (membership meetings, education seminars, chapter meetings, MN Golf Show, local PGA spectator Championships, etc.).

16.           Perform all other duties as requested by the CEO and COO.

FINANCIAL RESPONSIBILITIES:

1.              Develop and track the annual Marketing & Communications Department budget, including revenue and expense projections, participation projections, reconciling financial reports, and insuring payment of all invoices.

2.             Fiscal responsibility for Marketing & Communications activities (example: web design, web hosting, advertisements, etc.)

3.             Provide regular updates on the Marketing & Communications Department, including revenue and expense summaries to the CEO and COO for reporting to the Board of Directors. 

MANAGERIAL RESPONSIBILITIES:

1.              If needed, manage the Section Marketing & Communications Department Internship Program, including creating job bulletins, conducting interviews, hiring of team, designing intern training curriculum, coordinating daily intern schedules, completing all evaluations/performance reviews and necessary school paperwork, and coordinating payroll.

SKILLS, KNOWLEDGE AND ABILITIES: 

1.              Skills in planning, organizing and scheduling.

2.             Skills in oral and written communications, including skills in interpersonal communications.

3.             Skills in database management.

4.             Skills in time management.

5.             Skills in organization.

6.             Skills in Microsoft Office.

7.             Knowledge of Section Management Software (SMS) and Blue Golf tournament management software.

8.             Knowledge of the PGA of America, PGA Constitution, membership and apprentice matters.

9.             Knowledge of social media platforms.

10.           Ability to use standard office machines, including but not limited to: telephone, copier, scanner, and PC.

11.             Ability to effectively present information and respond to questions.

12.            Ability to apply judgment and decision making skills.

13.            Ability to perform tasks with minimal supervision.

14.           Ability to be creative and imaginative.

15.            Ability to pay attention to detail.  

16.           Ability to apply basic mathematical functions.

17.            Ability to handle several tasks at a time.

18.           Ability to work independently with little supervision.

19.           Ability to present oneself in a professional manner and appearance.

20.          Ability to stand for extended periods of time (6+ hours per day).

21.            Ability to work overtime, including weekends (sometimes up to 15 hours a day).

22.           Ability to maintain composure and work under deadline pressure.

23.           Ability to organize, prioritize and expedite flow of work.

24.          Ability to be flexible.

25.           Ability to build effective relationships.

26.          Ability to frequently travel within the geographic boundaries of the Minnesota PGA.

POSITION/PHYSICAL CONDITIONS:

1.              While performing the duties of this job, the employee is regularly required to stand, walk, talk and hear.  The employee is frequently required to sit for long periods of time.  The use of hands and fingers to handle objects, tools and controls is required. The employee may occasionally be required to reach, climb, balance, stoop, kneel, crouch or crawl. 

2.             Must be able to occasionally lift and/or move up to 50 pounds. 

3.             Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. 

4.             While performing the duties of this job, the employee occasionally works in outside weather conditions. The noise level in the work environment is usually moderate.

5.             Must have reliable transportation and a valid driver’s license.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE:                                   

1.      Bachelor’s degree (B.A.) in Business Administration or related major.

2.     Four years marketing and communications experience.

3.     Must be comfortable social situations and interacting with high level executives and the media.

4.             PGA Member preferred or golf industry experience.

5.             Excellent verbal, written, and presentation skills are required.

REQUIRED PHILOSOPHY:

The Manager of Marketing & Communications shall strive to maximize the effectiveness of all marketing and communications to internal and external stakeholders.  A focused approach to continually serve the PGA Member at the highest possible level is expected.  The position requires an individual with a strong team first mentality and excellent communication and relationship building skills. A commitment to continued growth and evolution is critical to the success.