Digital Marketing Specialist

  • Full-time

Company Description

Meet Europe Express, a wholesaler for European travel to travel agents nationwide. We pride ourselves on creating timeless, customizable vacations to 22 of the most popular countries in Europe for over 26 years. With an expanding team, we are seeking experienced travel enthusiasts for further growth and continued success.

Europe Express is a member of Travelopia, which is the world's largest collection of specialist travel brands. Each brand is individually operated, creating unique experiences that are centered around specific destinations, passions or interests.

 

Job Description

Europe Express is seeking a creative and technical Digital Marketing Specialist to help build brand awareness, drive website traffic, and convert leads into sales.  The successful candidate will contribute to the execution of digital marketing programs such as email marketing, social media, paid search, SEO, and retargeting.  Responsibilities include digital content targeting and optimization, competitor and keyword research, external content distribution, website optimization and maintenance, and measuring and reporting on campaigns.

Primary Responsibilities:

  • Help to execute strategy on marketing channels such as email marketing, social media, paid search, SEO, and retargeting
  • Create, segment, send and report on email campaigns to leads and customers.  Manage third party list campaigns and assist in growing the email database
  • Manage social media presence, including reputation management, retargeting and the creation of social media campaigns to grow the subscriber base
  • Conduct keyword research, optimize the website for the search engines, and build off-page search engine optimization strategy
  • Report on website and digital marketing campaign performance and recommend strategy changes
  • Stay current on advances in search engine marketing, the competitive landscape, algorithm changes and keyword research
  • Work with digital agency partners as needed

Qualifications

  • Experience using Pardot required
  • Experience using Google Analystics and Adwords required
  • Knowledge of MOZ SEO tools and products preferred
  • Bachelor's degree in marketing or a related field
  • 2 years of relevant marketing experience
  • Knowledge of email marketing, social media, paid search, SEO and retargeting
  • Strong writing and editing skills
  • Ability to manage and prioritize multiple projects/deliverables
  • Ability to think creatively and analytically to overcome challenges and achieve results
  • Ability to work independently and within a multi-department team environment
  • Knowledge of HTML and analytics
  • Proficiency in Microsoft Office, including Outlook, Word, Excel and PowerPoint
  • Graphic design skills, including Publisher and Photoshop
  • Experience in marketing to both B2B and B2C customers is a plus
  • Travel industry experience a plus

Additional Information

Working Conditions

Duties and responsibilities are generally performed in an office environment. Environmental conditions generally include ambient inside temperature, ambient inside lighting and ambient inside low noise levels.  Mobility demands generally include frequent sitting and occasional standing.  Sensory demands generally include keyboarding, computer terminal and telephone operation.

Our Benefits

Europe Express has Outstanding Benefits. This position offers a competitive compensation and a full benefits package that includes medical, dental, vision insurance, life insurance, long term and short term disability insurance, accrued paid time off and a company discount. Excellent work/life balance.

 

All your information will be kept confidential according to EEO guidelines.