Communication Leader
Business Area Bedroom & Bathroom
IKEA of Sweden, Älmhult

In Business Area Bedroom & Bathroom we develop relevant solutions for a good night’s sleep and for storing clothes, shoes and other personal belongings reflecting people’s real needs, wants and dreams. At the same time, our bathroom offer helps our customers to make the most out of the smallest space in the home, with bathroom furniture and organizers that are both functional and beautiful.

We are now taking a new approach on the meeting with our customers and we will develop a new Complete Sleep and Clothes & shoes storage solution for IKEA!  We will take all the learnings from ongoing initiatives and together with Product communication Matrix, IKEA Group, Web & Digital the media owners and relevant markets.

The scope of this project – a New Meeting with our Customers – is to develop, test, validate and document a new solution for complete Sleep, Clothes & shoes storage for all touchpoints. Furthermore, we will create new and updated communication content for relevant touch points and media. We will also focus on competence and knowledge transfer of the range offer for co-workers who meet the customer.

You are part of a project team that is integrated in the BA Bedroom & Bathroom Commercial team to develop and secure future product communication approach in all IKEA touch points. You coordinate and secure prerequisites on what product communication is needed to reach IKEA positioning and growth objectives in complete sleep, clothes & shoes storage. You work closely with the project members and product communicators across HFBs at IKEA of SWEDEN to align, lead and set up agreed plans about future needs of product communication.

About the job
You lead the overall product communication agenda that contributes to the New meeting with the customer (NMTC) project within digital and store environments.
You keep the holistic overview of the project, sharing the logic and approach across all functions within BA Bedroom & Bathroom including other relevant HFBs - Children’s IKEA, Textiles, Lighting & IKEA Home Smart, and Home Organization.
You keep all relevant stakeholders informed of the project progress.
You ensure all the deliverables and timelines are maintained.
You analyse the need of product communication content in the frame of the project (e.g. texts and visual), what to communicate, when and how - for all media, by doing a product communication analysis and take a complete content ownership.
You lead and act as a key contributor when developing new content types, based on the needs emerging from range, legal compliance, sustainability, customers, markets, media and touch points.
You act as a project leader when ordering, briefing and approving product communication content, including store communication carriers.
You contribute to the matrix by creating and co-leading the development of common ways of working, guidelines, tools and strategies at IKEA of Sweden.

To be successful in this role you need to have a passion for people's everyday life at home, home furnishing and our range. You have knowledge in strategic communication and experience in working throughout all dimensions of communication; graphics, visual and copy. You have experience in Project Management and as a person you are analytical, structured and methodical. You are a change driver, initiator and you are able to take leadership on tasks, processes and people. You have both a detailed and holistic perspective and you appreciate simplicity. You have excellent communication skills and you have the ability to engage and inspire by networking cross functions. The ability to express yourself confidently and clearly in English is a prerequisite.

This is a project assignment until July 31st, 2019.

Welcome with your application! Please present your documents in English. 

IKEA Range & Supply has the responsibility to develop, design, produce and supply IKEA stores with home furnishing solutions available to the many people. Each year IKEA Range & Supply introduce 2,000 new products in the IKEA stores. The total range is almost 10,000 products.

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