Twine Health, Inc. (www.twinehealth.com) is an MIT Media Lab spin-off company focused on employee health activation with the largest magnitude hypertension and diabetes outcome improvements published to date.

We market our Employee Health Activation Platform, Twine, to workplace health providers (on-site clinics, health coaching programs, etc. that contract with self-insured employers) to help them dramatically improve employee health outcomes and lower employer costs. We believe that this is the most exciting and innovative market in healthcare because, unlike mainstream fee-for-service healthcare, the economic incentives for workplace health providers are squarely aligned with doing the right thing for patients.

The Twine platform combines automation and artificial intelligence for self-management with state-of-the-art health coaching tools that allow for human touch at just the right moment. The result is a delightful healthcare experience for employees that empowers them to deeply participate in their care and to co-create their own action plans and goals while also getting all of the support that they need from the care team during and between visits. It addresses the entire spectrum of care from wellness to disease management, leading to unparalleled outcomes and cost savings.

Transforming healthcare is one of the most challenging and rewarding missions. We are looking for individuals who have a passion for helping organizations embrace change and new technologies. You need to be a strong team player, capable of moving seamlessly through different modalities of communication with team members and naturally contributing energy. Bringing change to healthcare is not just about innovation but about navigating an entrenched culture and perverse economic incentives. You should be excited about being part of a revolution. The time for change is now, and Twine Health is poised to have a profound impact.

We are looking for a Director of Marketing who has compelling experience in category creation and who is motivated to elevate our Employee Health Activation Platform as a game-changing new product category. We want a candidate who is energized to tackle all aspects of marketing as an hands-on contributor, from product marketing to content marketing to PR, and who is excited to take on more responsibility as we grow our customer base.

The Director of Marketing will manage all aspects of marketing including website, webinars, content creation, conference presentations and sponsorships, lead generation campaigns, etc. You will report directly to the CEO, sit on the leadership team, and work tightly with the product, sales, and customer success teams to maximize the success of the company.

SPECIFIC RESPONSIBILITIES

• Own lead generation strategy and leverage data analytics to identify trends, improve conversions, and report on progress.

• Create and optimize content in support of account-based marketing.

• Collaborate with team members to refine website messaging, structure, and calls to action in support of lead growth and brand awareness.

• Research, coordinate, and execute on event plans.

• Manage external PR, communications and social media to dramatically increase Twine visibility among key constituents
  

• Proven marketing, brand-building, and product-management execution skills with at least 3-5 years experience in a health care or tech marketing role(s)

• Strong communication and interpersonal skills with demonstrated ability to connect at an internal and external level to get the job done

• Creative product marketing, copywriting, and problem solving skills

• Proven ability to track, measure, and enhance conversion across multiple types of campaign and lead generation categories.

• Working knowledge of both account-based and inbound marketing strategies

• Technical competency to thrive as an individual contributor in marketing at a startup

• Photoshop, Illustrator, etc. for producing assets

• Hubspot for marketing workflows and web page management

All of your information will be kept confidential according to EEO guidelines.

Benefits and Perks

• Competitive startup salary

• Equity in the company as a critical team member in a venture-backed company

• Health and dental benefits

• Work environment conducive to self-starters