Meet Europe Express, a wholesaler for European travel to travel agents nationwide. We pride ourselves on creating timeless, customizable vacations to 22 of the most popular countries in Europe for over 26 years. With an expanding team, we are seeking experienced travel enthusiasts for further growth and continued success.

Europe Express is a member of Travelopia, which is the world's largest collection of specialist travel brands. Each brand is individually operated, creating unique experiences that are centered around specific destinations, passions or interests.

Europe Express is looking for a savvy Email Marketing Specialist who thrives on creating smart email programs that generate results. This position reports to the Marketing Director and is responsible for the planning, delivery and optimization of email campaigns that promote both B2B and B2C brands. This position requires a unique combination of marketing, technology and content/creative skills to develop and execute results-driven email programs.

Primary Responsibilities

• Work with the marketing team and other internal stakeholders to develop targeted email programs designed to drive engagement and sales
• Lead email strategy and campaign development while providing quality consultative campaign support for internal stakeholders
• Leverage the Pardot/Salesforce platform to develop sophisticated automated nurture programs that lead prospects through the funnel
• Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize lead generation, nurturing, conversion cross-sell and upsell programs, as well as customer retention
• Construct emails, landing pages, tracking links and promo codes for multiple congruent digital marketing campaigns and manage day-to-day deployment
• Utilize strategies such as A/B testing, and white-listing to ensure emails reach the target audience with desired frequency, relevance and results.
• Monitor and adapt best practices for email marketing, including CAN-SPAM
• Manage dynamic and responsive email templates using HTML/CSS, JavaScript and PHP
• Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and retention
• Report on campaign results and prepare/distribute internal communications and dashboards as needed

• Degree in business, marketing, communications or a related field
• 3+ years of relevant email marketing experience
• 2+ years of relevant marketing automation experience and CRM platforms. Salesforce Certified Pardot Specialist credential preferred.
• HTML/CSS and JavaScript experience a plus
• Experience working with lead-scoring and behavioral targeting
• Experience in marketing to both B2B and B2C prospects and customers
• Ability to work in a fast-paced environment on multiple priorities in parallel
• Self-starter with exceptional organization, communication and presentation skills
• Ability to be organized, delegate effectively and prioritize multiple tasks in order to meet deadlines
• Strong writing and editing skills
• Adobe Creative Suite skills a plus
• Proficiency with Microsoft Office Suite including Outlook, Word, Excel and PowerPoint
• Strong relationship-building, written and verbal communication, organization and multi-tasking skills are required

Working Conditions

Duties and responsibilities are generally performed in an office environment. Environmental conditions generally include ambient inside temperature, ambient inside lighting and ambient inside low noise levels.  Mobility demands generally include frequent sitting and occasional standing.  Sensory demands generally include keyboarding, computer terminal and telephone operation.

Our Benefits

Europe Express has Outstanding Benefits. This position offers a competitive compensation and a full benefits package that includes medical, dental, vision insurance, life insurance, long term and short term disability insurance, accrued paid time off and a company discount. Excellent work/life balance.

All your information will be kept confidential according to EEO guidelines.