Search Engine Marketing (SEM) Associate

  • Full-time

Company Description

Tripping.com is the world's largest site for vacation rentals. We work with top sites to offer 10 million vacation homes in over 150,000 destination worldwide. We’re venture-backed, growing FAST, and having fun playing in a $100B market. 

Job Description

As a Search Engine Marketing Associate, you will have the opportunity to manage, optimize and expand biddable media campaigns across multiple channels worldwide. As part of the performance marketing team, you will play an important role in PPC strategy, execution and communicating results to the wider team.


Responsibilities:

  • Create, track, analyze, and optimize paid search campaigns in Google AdWords, Bing Ads and other biddable platforms

  • Develop and maintain daily, weekly and monthly performance reporting for the campaigns and accounts that you own

  • Conduct daily, weekly and monthly optimization tasks (keyword expansions, ad testing, negative keyword management, etc...)

  • Report and communicate results and ideas with the SEM team

  • Assist with channel-level reporting and analysis when required

  • Collaborate with marketing team at large to integrate performance marketing efforts with broader marketing campaigns

Qualifications

  • 1+ years of experience in search marketing or digital marketing, preferably in a marketplace environment

  • Google AdWords Certification

  • Understanding of data-driven, direct response digital marketing platforms

  • Understanding of testing methodologies for proving out and optimizing new campaigns

  • High level of Excel proficiency

  • Bachelors Degree required

  • Self-starter who takes initiative and is highly data driven

  • Strong communications and interpersonal skills

  • Great organizational skills with the ability to work in a fast-paced environment

Additional Information

Perks

  • Great culture (we’re a tight team - we work hard and play hard)
  • San Francisco headquarters, easily accessible by public transit
  • A fun team environment with frequent outings and retreats
  • Top Health insurance (medical, dental, and vision)
  • 401K