Search Engine Marketing (SEM) Associate
- Full-time
Company Description
Tripping.com is the world's largest site for vacation rentals. We work with top sites to offer 10 million vacation homes in over 150,000 destination worldwide. We’re venture-backed, growing FAST, and having fun playing in a $100B market.
Job Description
As a Search Engine Marketing Associate, you will have the opportunity to manage, optimize and expand biddable media campaigns across multiple channels worldwide. As part of the performance marketing team, you will play an important role in PPC strategy, execution and communicating results to the wider team.
Responsibilities:
Create, track, analyze, and optimize paid search campaigns in Google AdWords, Bing Ads and other biddable platforms
Develop and maintain daily, weekly and monthly performance reporting for the campaigns and accounts that you own
Conduct daily, weekly and monthly optimization tasks (keyword expansions, ad testing, negative keyword management, etc...)
Report and communicate results and ideas with the SEM team
Assist with channel-level reporting and analysis when required
- Collaborate with marketing team at large to integrate performance marketing efforts with broader marketing campaigns
Qualifications
1+ years of experience in search marketing or digital marketing, preferably in a marketplace environment
Google AdWords Certification
Understanding of data-driven, direct response digital marketing platforms
Understanding of testing methodologies for proving out and optimizing new campaigns
High level of Excel proficiency
Bachelors Degree required
Self-starter who takes initiative and is highly data driven
Strong communications and interpersonal skills
Great organizational skills with the ability to work in a fast-paced environment
Additional Information
Perks
- Great culture (we’re a tight team - we work hard and play hard)
- San Francisco headquarters, easily accessible by public transit
- A fun team environment with frequent outings and retreats
- Top Health insurance (medical, dental, and vision)
- 401K